Portfolio (Quarterly)
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First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 401 | IEFA | ISHARES TR | — | 3,490.0 | $305K | 0.03% | NEW | — | $87.30 | +11.4% |
| 402 | QMAR | FIRST TR EXCHNG TRADED FD VI | — | 9,379.0 | $302K | 0.02% | NEW | — | $32.18 | +15.1% |
| 403 | IJJ | ISHARES TR | — | 2,325.0 | $302K | 0.02% | NEW | — | $129.72 | +8.7% |
| 404 | PECO | PHILLIPS EDISON & COMPANY INC | Real Estate | 8,734.0 | $300K | 0.02% | NEW | — | $34.33 | +17.4% |
| 405 | ZTS | ZOETIS INC | Healthcare | 2,039.0 | $298K | 0.02% | NEW | — | $146.31 | -44.4% |
| 406 | JUNW | AIM ETF PRODUCTS TRUST | — | 9,075.0 | $298K | 0.02% | NEW | — | $32.78 | +4.9% |
| 407 | FIXD | FIRST TR EXCHNG TRADED FD VI | — | 6,635.0 | $295K | 0.02% | NEW | — | $44.42 | -2.4% |
| 408 | IWO | ISHARES TR | — | 916.0 | $293K | 0.02% | NEW | — | $320.04 | +16.3% |
| 409 | VOOG | VANGUARD ADMIRAL FDS INC | — | 671.0 | $292K | 0.02% | NEW | — | $435.54 | -81.1% |
| 410 | AXP | AMERICAN EXPRESS CO | Financial Services | 869.0 | $289K | 0.02% | NEW | — | $332.16 | -6.1% |
| 411 | SYFI | AB ACTIVE ETFS INC | — | 7,962.0 | $288K | 0.02% | NEW | — | $36.13 | -1.1% |
| 412 | KOCT | INNOVATOR ETFS TRUST | — | 8,668.0 | $286K | 0.02% | NEW | — | $33.02 | +10.3% |
| 413 | QQQE | DIREXION SHS ETF TR | — | 2,811.0 | $286K | 0.02% | NEW | — | $101.61 | +14.8% |
| 414 | ITW | ILLINOIS TOOL WKS INC | Industrials | 1,083.0 | $282K | 0.02% | NEW | — | $260.76 | -3.3% |
| 415 | ACWV | ISHARES | — | 2,349.0 | $282K | 0.02% | NEW | — | $119.92 | +2.1% |
| 416 | SDOG | ALPS ETF TR | — | 4,655.0 | $280K | 0.02% | NEW | — | $60.23 | +12.9% |
| 417 | EALT | INNOVATOR ETFS TRUST | — | 8,110.0 | $280K | 0.02% | NEW | — | $34.55 | +2.9% |
| 418 | ARKQ | ARK ETF TR | — | 2,501.0 | $279K | 0.02% | NEW | — | $111.56 | +22.1% |
| 419 | MO | ALTRIA GROUP INC | Consumer Defensive | 4,221.0 | $279K | 0.02% | NEW | — | $66.06 | +11.9% |
| 420 | MARM | FIRST TR EXCHNG TRADED FD VI | — | 8,534.0 | $278K | 0.02% | NEW | — | $32.60 | +4.4% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
49.1%
Technology
19.7%
Consumer Cyclical
8.8%
Communication Services
4.7%
Industrials
4.7%
Healthcare
4.6%
Consumer Defensive
4.0%
Energy
2.3%
Real Estate
0.9%
Utilities
0.8%