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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.3B AUM 533 positions Filed Jan 9, 2026 EDGAR ↗ ← All Funds
Q4 2025 Q3 2025 · All 48 New 238 Added 159 Reduced 38 Exited
Page 4 of 8  ·  159 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
61 BIBL NORTHERN LTS FD TR IV 19,629.0 $886K 0.07% -3K -14.9% $45.13 +17.2%
62 IOO ISHARES 6,556.0 $830K 0.06% -1K -17.1% $126.67 +11.9%
63 PWR QUANTA SVCS INC Industrials 1,940.0 $819K 0.06% -74.0 -3.7% $422.06 +68.2%
64 HD HOME DEPOT INC Consumer Cyclical 2,330.0 $802K 0.06% -43.0 -1.8% $344.14 -8.8%
65 VPU VANGUARD WORLD FDS 3,995.0 $739K 0.06% -546.0 -12.0% $185.04 +5.3%
66 CALF PACER FDS TR 16,517.0 $733K 0.06% -2K -10.2% $44.37 +7.8%
67 FEBW AIM ETF PRODUCTS TRUST 21,452.0 $729K 0.06% -244.0 -1.1% $33.96 +4.0%
68 ARKF ARKF ETF TR 15,028.0 $716K 0.05% -2K -9.7% $47.63 -13.3%
69 PTL NORTHERN LTS FD TR IV 2,879.0 $715K 0.05% -559.0 -16.3% $248.19 +12.1%
70 DE DEERE & CO Industrials 1,532.0 $713K 0.05% -24.0 -1.5% $465.58 +14.1%
71 IJK ISHARES 7,290.0 $706K 0.05% -778.0 -9.6% $96.87 +14.4%
72 IJR ISHARES 5,868.0 $705K 0.05% -654.0 -10.0% $120.18 +13.4%
73 GOVT ISHARES TR 30,568.0 $704K 0.05% -201.0 -0.7% $23.02 -1.7%
74 RSPH INVESCO EXCHANGE TRADED FD T 20,978.0 $668K 0.05% -4K -15.1% $31.85 -3.3%
75 GEV GE VERNOVA Utilities 1,021.0 $667K 0.05% -30.0 -2.9% $653.64 +59.7%
76 XSEP FIRST TR EXCHNG TRADED FD VI 15,670.0 $664K 0.05% -5K -24.6% $42.38 +3.8%
77 EPD ENTERPRISE PROD PARTNERS L Energy 20,302.0 $651K 0.05% -326.0 -1.6% $32.06 +23.1%
78 FIW FIRST TR EXCHANGE TRADED FD 5,819.0 $632K 0.05% -139.0 -2.3% $108.63 -6.7%
79 MU MICRON TECHNOLOGY INC Technology 2,178.0 $622K 0.05% -38.0 -1.7% $285.47 +167.0%
80 MPLX MPLX LP Energy 11,543.0 $616K 0.05% -2K -14.1% $53.37 +4.2%
Page 4 of 8  ·  159 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 48.9%
Technology 19.7%
Consumer Cyclical 8.5%
Healthcare 5.2%
Communication Services 4.9%
Industrials 4.5%
Consumer Defensive 3.9%
Energy 2.2%
Real Estate 0.9%
Utilities 0.8%