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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.2B AUM Filed Nov 10, 2025 EDGAR ↗ ← All Funds
Q4 2025 Q3 2025 · All 523 New
Page 13 of 27  ·  523 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
241 ORCL ORACLE CORP Technology 2,212.0 $622K 0.05% NEW $281.24 -31.7%
242 AXON AXON ENTERPRISE INC Industrials 864.0 $620K 0.05% NEW $717.64 -46.2%
243 KO COCA COLA COMPANY Consumer Defensive 9,266.0 $615K 0.05% NEW $66.32 +22.9%
244 RSPN INVESCO EXCHANGE TRADED FD T 10,943.0 $614K 0.05% NEW $56.10 +7.0%
245 OWNS TIDAL TRUST III 34,410.0 $598K 0.05% NEW $17.39 -0.8%
246 BR BROADRIDGE FINL SOLUTIONS IN Technology 2,511.0 $598K 0.05% NEW $238.17 -36.8%
247 MSTR MICROSTRATEGY INC Technology 1,855.0 $598K 0.05% NEW $322.21 -50.4%
248 IFRA ISHARES TR 11,260.0 $595K 0.05% NEW $52.82 +15.4%
249 CGDG CAPITAL GROUP DIVIDEND GROWE 17,131.0 $594K 0.05% NEW $34.65 +8.2%
250 ORI OLD REP INTL CORP Financial Services 13,965.0 $593K 0.05% NEW $42.47 -7.3%
251 LVHD LEGG MASON 14,297.0 $591K 0.05% NEW $41.34 +4.6%
252 FDL FIRST TR EXCHANGE TR 13,600.0 $590K 0.05% NEW $43.41 +17.4%
253 DIS DISNEY WALT CO Communication Services 5,149.0 $590K 0.05% NEW $114.49 -10.0%
254 VGIT VANGUARD SCOTTSDALE FDS 9,820.0 $589K 0.05% NEW $60.03 -2.2%
255 FNX FIRST TR MID CP CORE ALPHA D 4,697.0 $589K 0.05% NEW $125.41 +10.7%
256 VYM VANGUARD WHITEHALL FDS INC 4,116.0 $580K 0.05% NEW $140.94 +12.6%
257 MUB ISHARES TR 5,447.0 $580K 0.05% NEW $106.49 -0.3%
258 PGR PROGRESSIVE CORP Financial Services 2,333.0 $576K 0.05% NEW $246.95 -19.2%
259 UTES ETFIS SER TR I 6,860.0 $572K 0.05% NEW $83.44 -2.2%
260 AUGW AIM ETF PRODUCTS TRUST 17,645.0 $564K 0.04% NEW $31.96 +5.7%
Page 13 of 27  ·  523 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 49.1%
Technology 19.7%
Consumer Cyclical 8.8%
Communication Services 4.7%
Industrials 4.7%
Healthcare 4.6%
Consumer Defensive 4.0%
Energy 2.3%
Real Estate 0.9%
Utilities 0.8%