Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 401 | ARKW | ARK ETF TR | — | 2,185.0 | $323K | 0.02% | -68.0 | -3.0% | $147.73 | -1.6% |
| 402 | AXP | AMERICAN EXPRESS CO | Financial Services | 872.0 | $323K | 0.02% | — | — | $369.95 | -16.3% |
| 403 | PFE | PFIZER INC | Healthcare | 12,923.0 | $322K | 0.02% | +781.0 | +6.4% | $24.90 | +4.2% |
| 404 | SYFI | AB ACTIVE ETFS INC | — | 8,913.0 | $320K | 0.02% | +951.0 | +11.9% | $35.93 | -0.6% |
| 405 | CMCSA | COMCAST CORP | Communication Services | 10,711.0 | $320K | 0.02% | +67.0 | +0.6% | $29.89 | -16.1% |
| 406 | IEFA | ISHARES TR | — | 3,577.0 | $320K | 0.02% | +87.0 | +2.5% | $89.46 | +8.8% |
| 407 | COP | CONOCOPHILLIPS | Energy | 3,399.0 | $318K | 0.02% | -68.0 | -2.0% | $93.62 | +28.8% |
| 408 | SPTM | SPDR SERIES TRUST | — | 3,832.0 | $316K | 0.02% | — | — | $82.51 | +9.0% |
| 409 | AGG | ISHARES TR | — | 3,148.0 | $314K | 0.02% | -16.0 | -0.5% | $99.88 | -1.5% |
| 410 | RF | REGIONS FINANCIAL CORP NEW | Financial Services | 11,487.0 | $311K | 0.02% | NEW | — | $27.10 | +1.6% |
| 411 | OUNZ | VANECK MERK GOLD ETF | Financial Services | 7,499.0 | $311K | 0.02% | NEW | — | $41.48 | +5.3% |
| 412 | PECO | PHILLIPS EDISON & COMPANY INC | Real Estate | 8,743.0 | $311K | 0.02% | — | — | $35.57 | +13.9% |
| 413 | FFEB | FIRST TR EXCHNG TRADED FD VI | — | 5,483.0 | $310K | 0.02% | -4K | -43.7% | $56.62 | +6.9% |
| 414 | ILCG | ISHARES TR | — | 2,947.0 | $307K | 0.02% | — | — | $104.03 | +10.9% |
| 415 | SPGP | INVESCO EXCHANGE TRADED FD T | — | 2,692.0 | $307K | 0.02% | -3K | -53.5% | $113.86 | +3.4% |
| 416 | UNH | UNITEDHEALTH GROUP INC | Healthcare | 928.0 | $306K | 0.02% | +25.0 | +2.8% | $329.98 | +16.2% |
| 417 | FOCT | FIRST TR EXCHNG TRADED FD VI | — | 6,154.0 | $301K | 0.02% | NEW | — | $48.99 | +5.7% |
| 418 | VOOG | VANGUARD ADMIRAL FDS INC | — | 671.0 | $298K | 0.02% | — | — | $444.68 | -81.5% |
| 419 | URTH | ISHARES INC | — | 1,604.0 | $298K | 0.02% | -141.0 | -8.1% | $185.77 | +8.8% |
| 420 | SMMD | ISHARES TR | — | 3,963.0 | $297K | 0.02% | +418.0 | +11.8% | $74.93 | +15.3% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
48.9%
Technology
19.7%
Consumer Cyclical
8.5%
Healthcare
5.2%
Communication Services
4.9%
Industrials
4.5%
Consumer Defensive
3.9%
Energy
2.2%
Real Estate
0.9%
Utilities
0.8%