Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | ACIO | ETF SER SOLUTIONS | — | 1,072,556.0 | $46.9M | 3.55% | +25K | +2.4% | $43.70 | +7.3% |
| 2 | QQQ | INVESCO QQQ TR | Financial Services | 73,919.0 | $45.4M | 3.44% | +3K | +4.8% | $614.31 | +16.1% |
| 3 | SPDW | SPDR INDEX SHS FDS | — | 721,548.0 | $32.0M | 2.43% | +148K | +25.9% | $44.41 | +17.1% |
| 4 | DRSK | ETF SER SOLUTIONS | — | 964,963.0 | $27.5M | 2.08% | +63K | +6.9% | $28.47 | -0.3% |
| 5 | RDVY | FIRST TR EXCHANGE TRADED FD | — | 384,922.0 | $26.7M | 2.03% | +2K | +0.6% | $69.47 | +18.0% |
| 6 | IVW | ISHARES | — | 207,200.0 | $25.5M | 1.94% | +4K | +1.8% | $123.26 | +12.6% |
| 7 | SPYG | SPDR SERIES TRUST | — | 233,321.0 | $24.9M | 1.89% | +16K | +7.4% | $106.70 | +12.7% |
| 8 | SPYV | SPDR SER TR | — | 410,303.0 | $23.3M | 1.77% | +48K | +13.1% | $56.81 | +11.8% |
| 9 | PYLD | PIMCO ETF TR | — | 844,578.0 | $22.5M | 1.71% | +102K | +13.7% | $26.68 | -1.9% |
| 10 | MINT | PIMCO ETF TR | — | 167,646.0 | $16.8M | 1.27% | +11K | +6.7% | $100.34 | +0.4% |
| 11 | VUG | VANGUARD INDEX FDS | — | 32,539.0 | $15.9M | 1.20% | +223.0 | +0.7% | $487.86 | -82.1% |
| 12 | FTCB | FIRST TR EXCHANGE-TRADED FD | — | 730,667.0 | $15.5M | 1.18% | +170K | +30.2% | $21.23 | -3.5% |
| 13 | GRNY | TIDAL ETF TR | — | 596,861.0 | $14.8M | 1.12% | +160K | +36.6% | $24.76 | +12.3% |
| 14 | GRID | FIRST TR EXCHANGE TRADED FD | — | 93,399.0 | $14.3M | 1.08% | +5K | +5.3% | $153.02 | +18.2% |
| 15 | VTV | VANGUARD INDEX FDS | — | 68,639.0 | $13.1M | 0.99% | +2K | +2.7% | $190.99 | +18.5% |
| 16 | PTRB | PGIM ETF TR | — | 299,429.0 | $12.6M | 0.95% | +38K | +14.3% | $42.04 | -2.7% |
| 17 | FBND | FIDELITY MERRIMACK STR TR | — | 269,725.0 | $12.4M | 0.94% | +16K | +6.3% | $46.04 | -2.5% |
| 18 | VEA | VANGUARD TAX MANAGED INTL FD | — | 195,414.0 | $12.2M | 0.93% | +5K | +2.4% | $62.47 | +17.5% |
| 19 | DIA | SPDR DOW JONES INDL AVERAGE | Financial Services | 23,032.0 | $11.1M | 0.84% | +317.0 | +1.4% | $480.57 | +10.7% |
| 20 | VTI | VANGUARD INDEX FDS | — | 32,364.0 | $10.9M | 0.82% | +573.0 | +1.8% | $335.27 | +12.8% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
49.6%
Technology
20.0%
Consumer Cyclical
8.6%
Healthcare
5.3%
Industrials
4.6%
Communication Services
3.9%
Consumer Defensive
3.9%
Energy
2.0%
Real Estate
0.9%
Utilities
0.8%