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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 11 of 13  ·  241 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
201 MCD MCDONALDS CORP Consumer Cyclical 1,399.0 $378K 0.02% +181.0 +14.9% $270.30 +0.2%
202 VGSH VANGUARD SCOTTSDALE FDS 6,495.0 $378K 0.02% +2K +52.0% $58.20 -0.1%
203 DVY ISHARES 2,374.0 $371K 0.02% +72.0 +3.1% $156.30 +5.0%
204 EXG EATON VANCE TAX-MANAGED GLOB Financial Services 37,170.0 $365K 0.02% +9K +30.4% $9.81 +1.0%
205 SYK STYKER CORP Healthcare 1,157.0 $364K 0.02% +210.0 +22.2% $314.84 +4.6%
206 UDEC INNOVATOR ETFS TRUST 8,729.0 $364K 0.02% +409.0 +4.9% $41.68 +1.9%
207 SYFI AB ACTIVE ETFS INC 10,061.0 $359K 0.02% +1K +12.9% $35.72 -0.1%
208 DDEC FIRST TR EXCHNG TRADED FD VI 7,527.0 $357K 0.02% +2K +25.2% $47.38 +1.9%
209 RYLD GLOBAL X FDS 21,872.0 $350K 0.02% +301.0 +1.4% $15.99 +2.7%
210 IBIT ISHARES BITCOIN TRUST ETF Financial Services 10,099.0 $336K 0.02% +1K +11.5% $33.29 +31.2%
211 ORCL ORACLE CORP Technology 2,277.0 $334K 0.02% +18.0 +0.8% $146.54 -0.0%
212 VOOG VANGUARD ADMIRAL FDS INC 4,027.0 $333K 0.02% +3K +500.1% $82.62 +1.0%
213 CGUS CAPITAL GROUP CORE EQUITY 7,408.0 $330K 0.02% +2K +30.9% $44.48 +1.5%
214 AGG ISHARES TR 3,312.0 $328K 0.02% +164.0 +5.2% $98.99 -1.7%
215 FPX FIRST TR EXCHANGE-TRADED FD 1,582.0 $326K 0.02% +320.0 +25.4% $206.18 -10.8%
216 MAYT ALLIANCE US LARGE CAP BUFFER 10 MAY 8,337.0 $325K 0.02% +2K +36.7% $39.00 -5.6%
217 INNOVATOR ETFS TRUST 11,722.0 $324K 0.02% +2K +17.5% $27.61
218 ITW ILLINOIS TOOL WKS INC Industrials 1,179.0 $319K 0.02% +96.0 +8.9% $270.47 +4.4%
219 AHR AMERICAN HEALTHCARE REIT INC Real Estate 5,955.0 $311K 0.02% +722.0 +13.8% $52.15 +7.2%
220 FIXD FIRST TR EXCHNG TRADED FD VI 7,072.0 $308K 0.02% +435.0 +6.5% $43.61 -2.0%
Page 11 of 13  ·  241 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%