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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 3 of 13  ·  241 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
41 DGRO ISHARES TR 71,070.0 $5.4M 0.35% +48K +208.1% $75.79 +5.0%
42 WMT WAL-MART STORES INC Consumer Defensive 46,825.0 $5.3M 0.34% +5K +12.5% $113.26 -8.4%
43 VIG VANGUARD SPECIALIZED PORTFOL 22,332.0 $5.3M 0.34% +565.0 +2.6% $236.62 +3.1%
44 IUSB ISHARES TR 110,333.0 $5.1M 0.33% +25K +29.5% $46.15 -1.6%
45 QDEC FIRST TR EXCHNG TRADED FD VI 142,252.0 $5.1M 0.33% +11K +8.2% $35.61 +1.0%
46 LLY LILLY ELI & CO Healthcare 4,010.0 $4.8M 0.31% +279.0 +7.5% $1199.37 +4.6%
47 SCHP SCHWAB STRATEGIC TR 178,440.0 $4.7M 0.31% +96K +116.6% $26.50 -2.0%
48 VWO VANGUARD 78,766.0 $4.7M 0.30% +2K +2.9% $59.69 +1.3%
49 CAT CATERPILLAR INC DEL Industrials 4,264.0 $4.5M 0.29% +145.0 +3.5% $1064.88 -22.3%
50 SCHD SCHWAB STRATEGIC TR 139,657.0 $4.4M 0.29% +14K +11.0% $31.71 +10.7%
51 BUFR FIRST TR EXCHNG TRADED FD VI 116,937.0 $4.3M 0.28% +4K +3.7% $36.53 +2.1%
52 VEU VANGUARD INTL EQUITY INDEX F 47,921.0 $4.0M 0.26% +10K +26.4% $83.75 +2.3%
53 BLV VANGUARD BD INDEX FDS 57,796.0 $4.0M 0.26% +6K +11.1% $68.93 -4.5%
54 VTEB VANGUARD MUN BD FD INC 77,904.0 $3.9M 0.26% +62K +376.9% $50.58 -2.1%
55 VMBS VANGUARD 83,568.0 $3.9M 0.25% +7K +9.1% $46.81 -1.4%
56 AIRR FIRST TR EXCHANGE-TRADED FD 28,676.0 $3.8M 0.25% +3K +13.5% $133.25 -13.5%
57 GOOG ALPHABET INC 10,784.0 $3.8M 0.25% +2K +24.6% $353.34
58 TPLC TIMOTHY PLAN 75,184.0 $3.8M 0.24% +4K +6.2% $50.35 +1.6%
59 USMV ISHARES TR 38,426.0 $3.7M 0.24% +8K +25.2% $96.46 +4.9%
60 SMH VANECK ETF TRUST 5,560.0 $3.6M 0.24% +1K +23.7% $655.84 -14.5%
Page 3 of 13  ·  241 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%