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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 5 of 13  ·  241 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
81 OAEM UNIFIED SER TR 41,978.0 $2.1M 0.14% +3K +8.2% $49.89 -1.9%
82 FDL FIRST TR EXCHANGE TR 39,332.0 $1.9M 0.12% +26K +190.2% $48.66 +9.1%
83 PULS PGIM ETF TR 38,477.0 $1.9M 0.12% +6K +19.5% $49.55 +0.2%
84 AVGO BROADCOM INC Technology 4,922.0 $1.9M 0.12% +2K +90.7% $377.77 -2.5%
85 GOVT ISHARES TR 81,018.0 $1.8M 0.12% +50K +165.0% $22.78 -1.4%
86 DIVO AMPLIFY ETF TR 40,378.0 $1.8M 0.12% +2K +5.7% $45.70 +6.3%
87 PPA INVESCO AEROSPACE & DEFENSE 10,419.0 $1.8M 0.12% +579.0 +5.9% $176.64 -1.7%
88 JP MORGAN CHASE & CO 36,192.0 $1.8M 0.12% +8K +28.6% $50.57
89 JUCY ETF SER SOLUTIONS 79,978.0 $1.8M 0.11% +8K +11.5% $21.98 +0.4%
90 VANGUARD MUN BD FD INC 17,170.0 $1.7M 0.11% +672.0 +4.1% $100.97
91 ESUM STRATEGY SHS 56,320.0 $1.7M 0.11% +2K +4.1% $30.64 +1.5%
92 JPIE JP MORGAN EXCHANGE TRADED F 35,945.0 $1.7M 0.11% +9K +33.0% $46.05 -0.4%
93 CGGO CAPITAL GROUP GBL GROWTH EQT 37,530.0 $1.6M 0.10% +6K +19.5% $42.33 -3.7%
94 ELCV STRATEGY SHS 48,116.0 $1.6M 0.10% +10K +26.1% $32.87 -3.2%
95 USFR WISDOMTREE TR 30,944.0 $1.6M 0.10% +4K +14.5% $50.35 +0.3%
96 XBI SPDR SER TR 9,709.0 $1.5M 0.10% +1K +13.6% $158.25 +4.7%
97 FIRST TR EXCHNG TRADED FD VI 62,151.0 $1.5M 0.10% +39K +167.4% $23.92
98 MBB ISHARES 15,461.0 $1.5M 0.10% +1K +7.3% $94.52 -1.5%
99 FETH FIDELITY ETHEREUM FD Financial Services 90,645.0 $1.4M 0.09% +23K +33.2% $15.74 +52.8%
100 NOBL PROSHARES TR 25,403.0 $1.4M 0.09% +13K +97.0% $56.16 +4.6%
Page 5 of 13  ·  241 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%