Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793

13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds

Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited

Page 1 of 6 · 119 positions

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#	Ticker	Company	Sector	Shares	Value ↓	% Port	Chg Shares	Chg %	Period Price ①	Since Period ①
1	PSC	PRINCIPAL EXCHANGE TRADED FD	—	150,760.0	$10.6M	0.68%	NEW	—	$70.12	-0.5%
2	SCIO	FIRST TR EXCHANGE-TRADED FD	—	500,173.0	$10.3M	0.67%	NEW	—	$20.67	-0.7%
3	IJS	ISHARES TR	—	63,826.0	$8.7M	0.56%	NEW	—	$136.68	+1.3%
4	FDMO	FIDELITY COVINGTON TRUST	—	83,981.0	$8.3M	0.54%	NEW	—	$98.57	-4.0%
5	DUHP	DIMENSIONAL ETF TRUST	—	106,514.0	$4.4M	0.29%	NEW	—	$41.73	+1.6%
6	ICVT	ISHARES TR	—	32,403.0	$3.9M	0.26%	NEW	—	$121.74	-4.8%
7	GJAN	FIRST TR EXCHNG TRADED FD VI	—	84,569.0	$3.8M	0.25%	NEW	—	$45.02	+1.7%
8	EJAN	INNOVATOR ETFS TRUST	—	69,367.0	$2.5M	0.16%	NEW	—	$36.00	+2.2%
9	UJAN	INNOVATOR ETFS TRUST	—	42,092.0	$1.9M	0.12%	NEW	—	$45.33	+1.7%
10	EIDO	ISHARES TR	—	168,084.0	$1.9M	0.12%	NEW	—	$11.31	+12.9%
11	EFG	ISHARES TR	—	13,204.0	$1.6M	0.11%	NEW	—	$124.42	+1.0%
12	CARR	CARRIER GLOBAL CORPORATION	Industrials	21,939.0	$1.6M	0.10%	NEW	—	$73.35	-17.7%
13	MMIN	NEW YORK LIFE INVTS ACTIVE E	—	64,808.0	$1.6M	0.10%	NEW	—	$24.21	-2.5%
14	VTWO	VANGUARD SCOTTSDALE FDS	—	12,878.0	$1.6M	0.10%	NEW	—	$121.42	-0.1%
15	XME	SPDR SERIES TRUST	—	13,767.0	$1.5M	0.10%	NEW	—	$106.93	+11.6%
16	IGV	ISHARES TR	—	15,862.0	$1.4M	0.09%	NEW	—	$90.60	+14.1%
17	TAXF	AMERICAN CENTY ETF TR	—	27,520.0	$1.4M	0.09%	NEW	—	$50.84	-2.2%
18	FGD	FIRST TR EXCHANGE-TRADED FD	—	38,284.0	$1.2M	0.08%	NEW	—	$31.99	+11.5%
19	BLCR	BLACKROCK ETF TRUST	—	24,302.0	$1.2M	0.08%	NEW	—	$50.37	-2.5%
20	PTY	PIMCO CORPORATE & INCOME OPP	Financial Services	99,432.0	$1.2M	0.08%	NEW	—	$12.03	-2.3%

Page 1 of 6 · 119 positions

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① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation

Financial Services 46.7%

Technology 21.7%

Consumer Cyclical 8.6%

Industrials 6.7%

Consumer Defensive 5.0%

Healthcare 4.4%

Communication Services 3.4%

Energy 1.5%

Real Estate 1.0%

Utilities 0.8%