Portfolio (Quarterly)
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First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 21 | — | STRATEGY SHS | — | 13,086.0 | $339K | 0.03% | NEW | — | $25.90 | — |
| 22 | RF | REGIONS FINANCIAL CORP NEW | Financial Services | 11,487.0 | $311K | 0.02% | NEW | — | $27.10 | +12.2% |
| 23 | OUNZ | VANECK MERK GOLD ETF | Financial Services | 7,499.0 | $311K | 0.02% | NEW | — | $41.48 | +6.9% |
| 24 | FOCT | FIRST TR EXCHNG TRADED FD VI | — | 6,154.0 | $301K | 0.02% | NEW | — | $48.99 | +9.1% |
| 25 | HYGV | FLEXSHARES TR | — | 7,002.0 | $285K | 0.02% | NEW | — | $40.73 | -1.4% |
| 26 | MTB | M & T BK CORP | Financial Services | 1,395.0 | $281K | 0.02% | NEW | — | $201.41 | +19.3% |
| 27 | OMC | OMNICOM GROUP INC | Communication Services | 3,465.0 | $280K | 0.02% | NEW | — | $80.75 | +8.4% |
| 28 | — | INNOVATOR ETFS TRUST | — | 9,973.0 | $268K | 0.02% | NEW | — | $26.84 | — |
| 29 | NANR | SPDR INDEX SHS FDS | — | 3,914.0 | $265K | 0.02% | NEW | — | $67.83 | +34.6% |
| 30 | MNA | NEW YORK LIFE INVESTMENTS ET | — | 7,281.0 | $261K | 0.02% | NEW | — | $35.79 | +3.0% |
| 31 | EMN | EASTMAN CHEM CO | Basic Materials | 3,902.0 | $249K | 0.02% | NEW | — | $63.84 | +16.1% |
| 32 | PNOV | INNOVATOR ETFS TRUST | — | 5,706.0 | $238K | 0.02% | NEW | — | $41.78 | +8.4% |
| 33 | INOV | INNOVATOR ETFS TRUST | — | 6,792.0 | $235K | 0.02% | NEW | — | $34.54 | +10.0% |
| 34 | FSLR | FIRST SOLAR INC | Energy | 871.0 | $228K | 0.02% | NEW | — | $261.23 | -18.0% |
| 35 | TJX | TJX COS INC NEW | Consumer Cyclical | 1,465.0 | $225K | 0.02% | NEW | — | $153.61 | -8.5% |
| 36 | GNOV | FIRST TR EXCHNG TRADED FD VI | — | 5,420.0 | $215K | 0.02% | NEW | — | $39.72 | +7.1% |
| 37 | NVBW | AIM ETF PRODUCTS TRUST | — | 6,223.0 | $211K | 0.02% | NEW | — | $33.83 | +7.2% |
| 38 | TLTD | FLEXSHARES TR | — | 2,258.0 | $209K | 0.02% | NEW | — | $92.73 | +13.0% |
| 39 | SFLR | INNOVATOR ETFS TRUST | — | 5,667.0 | $209K | 0.02% | NEW | — | $36.86 | +5.3% |
| 40 | LUV | SOUTHWEST AIRLS CO | Industrials | 5,014.0 | $207K | 0.02% | NEW | — | $41.33 | -2.3% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
49.6%
Technology
20.0%
Consumer Cyclical
8.6%
Healthcare
5.3%
Industrials
4.6%
Communication Services
3.9%
Consumer Defensive
3.9%
Energy
2.0%
Real Estate
0.9%
Utilities
0.8%