Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 21 | BUFQ | FIRST TR EXCHNG TRADED FD VI | — | 28,931.0 | $1.1M | 0.07% | NEW | — | $39.27 | +0.6% |
| 22 | SHLD | GLOBAL X FDS | — | 18,923.0 | $1.1M | 0.07% | NEW | — | $59.71 | +12.4% |
| 23 | NLR | VANECK ETF TRUST | — | 9,677.0 | $1.1M | 0.07% | NEW | — | $115.98 | +3.4% |
| 24 | — | BLACKROCK ETF TRUST | — | 30,413.0 | $1.1M | 0.07% | NEW | — | $36.60 | — |
| 25 | VTIP | VANGUARD MALVERN FDS | — | 21,643.0 | $1.1M | 0.07% | NEW | — | $50.23 | -0.9% |
| 26 | WY | WEYERHAEUSER CO | Real Estate | 45,343.0 | $1.1M | 0.07% | NEW | — | $23.94 | +2.0% |
| 27 | SIXO | AIM ETF PRODUCTS TRUST | — | 30,137.0 | $1.1M | 0.07% | NEW | — | $35.87 | +1.3% |
| 28 | — | BLACKROCK ETF TRUST | — | 32,624.0 | $1.0M | 0.07% | NEW | — | $31.78 | — |
| 29 | IALT | BLACKROCK ETF TRUST | — | 34,357.0 | $964K | 0.06% | NEW | — | $28.05 | +3.3% |
| 30 | PSH | PGIM ETF TR | — | 18,096.0 | $903K | 0.06% | NEW | — | $49.88 | +0.1% |
| 31 | GGOV | BLACKROCK ETF TRUST II | — | 15,766.0 | $793K | 0.05% | NEW | — | $50.29 | -0.2% |
| 32 | LULU | LULULEMON ATHLETICA INC | Consumer Cyclical | 6,903.0 | $788K | 0.05% | NEW | — | $114.18 | +6.0% |
| 33 | GDXJ | VANECK ETF TRUST | — | 7,685.0 | $755K | 0.05% | NEW | — | $98.25 | +35.0% |
| 34 | PFFA | ETFIS SER TR I | — | 31,932.0 | $657K | 0.04% | NEW | — | $20.57 | +1.6% |
| 35 | FISV | FISERV INV | Technology | 12,573.0 | $617K | 0.04% | NEW | — | $49.05 | +7.2% |
| 36 | HEQT | SIMPLIFY EXCHANGE TRADED FUN | — | 18,332.0 | $615K | 0.04% | NEW | — | $33.54 | +2.3% |
| 37 | SCHB | SCHWAB STRATEGIC TR | — | 20,836.0 | $603K | 0.04% | NEW | — | $28.96 | +2.2% |
| 38 | JUNW | AIM ETF PRODUCTS TRUST | — | 15,657.0 | $538K | 0.04% | NEW | — | $34.39 | +1.3% |
| 39 | ICSH | ISHARES TR | — | 8,928.0 | $452K | 0.03% | NEW | — | $50.58 | -0.1% |
| 40 | EVSD | MORGAN STANLEY ETF TRUST | — | 8,862.0 | $451K | 0.03% | NEW | — | $50.85 | -0.0% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
46.7%
Technology
21.7%
Consumer Cyclical
8.6%
Industrials
6.7%
Consumer Defensive
5.0%
Healthcare
4.4%
Communication Services
3.4%
Energy
1.5%
Real Estate
1.0%
Utilities
0.8%