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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.3B AUM 533 positions Filed Jan 9, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 48 New 238 Added 159 Reduced
Page 3 of 3  ·  48 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
41 BOCT INNOVATOR ETFS TRUST 4,184.0 $207K 0.02% NEW $49.42 +9.9%
42 FPX FIRST TR EXCHANGE-TRADED FD 1,262.0 $206K 0.02% NEW $163.59 +12.4%
43 UOCT INNOVATOR ETFS TRUST 5,170.0 $202K 0.01% NEW $39.04 +7.4%
44 ETHA ISHARES ETHEREUM TR Financial Services 8,942.0 $201K 0.01% NEW $22.43 -18.7%
45 FXL FIRST TR EXCHANGE TRADED FD 1,190.0 $200K 0.01% NEW $168.28 +27.5%
46 FNCL FIDELITY COVINGTON TRUST 2,573.0 $200K 0.01% NEW $77.75 +5.4%
47 CION CION INVT CORP Financial Services 11,770.0 $114K 0.01% NEW $9.67 -24.2%
48 DEFI TECHNOLOGIES INC 18,181.0 $14K 0.00% NEW $0.75
Page 3 of 3  ·  48 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 49.6%
Technology 20.0%
Consumer Cyclical 8.6%
Healthcare 5.3%
Industrials 4.6%
Communication Services 3.9%
Consumer Defensive 3.9%
Energy 2.0%
Real Estate 0.9%
Utilities 0.8%