Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | SPY | SPDR S&P 500 ETF TR | Financial Services | 51,325.0 | $35.0M | 2.65% | -1K | -2.3% | $681.91 | +8.9% |
| 2 | OSCV | ETF SER SOLUTIONS | — | 543,858.0 | $20.1M | 1.53% | -104K | -16.0% | $37.03 | +9.3% |
| 3 | FRDM | EA SERIES TRUST | — | 356,220.0 | $18.3M | 1.38% | -27K | -7.0% | $51.27 | +32.6% |
| 4 | UCON | FIRST TR EXCHNG TRADED FD VI | — | 652,735.0 | $16.4M | 1.25% | -37K | -5.3% | $25.17 | -1.6% |
| 5 | VOO | VANGUARD INDEX FDS | — | 23,402.0 | $14.7M | 1.11% | -799.0 | -3.3% | $627.12 | +8.9% |
| 6 | AAPL | APPLE INC | Technology | 53,836.0 | $14.6M | 1.11% | -3K | -5.0% | $271.86 | +12.2% |
| 7 | CGDV | CAPITAL GROUP DIVIDEND VALUE | — | 316,602.0 | $13.8M | 1.05% | -2K | -0.8% | $43.64 | +9.7% |
| 8 | AMZN | AMAZON COM INC | Consumer Cyclical | 49,039.0 | $11.3M | 0.86% | -386.0 | -0.8% | $230.82 | +16.3% |
| 9 | IWM | ISHARES TR | — | 36,459.0 | $9.0M | 0.68% | -207.0 | -0.6% | $246.16 | +14.8% |
| 10 | SDVY | FIRST TR EXCHANGE TRADED FD | — | 232,275.0 | $8.9M | 0.68% | -7K | -2.9% | $38.32 | +7.9% |
| 11 | — | BERKSHIRE HATHAWAY INC DEL | — | 16,828.0 | $8.5M | 0.64% | -100.0 | -0.6% | $502.65 | — |
| 12 | EFA | ISHARES | — | 80,514.0 | $7.7M | 0.59% | -26K | -24.7% | $96.03 | +8.5% |
| 13 | ITOT | ISHARES TR | — | 44,571.0 | $6.6M | 0.50% | -869.0 | -1.9% | $148.69 | +9.1% |
| 14 | VXUS | VANGUARD STAR FD | — | 85,108.0 | $6.4M | 0.49% | -19K | -18.5% | $75.44 | +12.1% |
| 15 | IUSG | ISHARES TR | — | 36,173.0 | $6.1M | 0.46% | -319.0 | -0.9% | $167.94 | +11.1% |
| 16 | VB | VANGUARD INDEX FDS | — | 20,032.0 | $5.2M | 0.39% | -201.0 | -1.0% | $257.95 | +11.0% |
| 17 | DOL | WINSDOMTREE TR | — | 73,635.0 | $4.8M | 0.37% | -18K | -19.8% | $65.85 | +12.5% |
| 18 | VIG | VANGUARD SPECIALIZED PORTFOL | — | 21,767.0 | $4.8M | 0.36% | -2K | -7.8% | $219.78 | +5.1% |
| 19 | EDIV | SPDR INDEX SHS FDS | — | 105,217.0 | $4.1M | 0.31% | -2K | -1.7% | $39.15 | +5.2% |
| 20 | IYY | ISHARES TR | — | 23,950.0 | $4.0M | 0.30% | -416.0 | -1.7% | $165.81 | +8.7% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
48.9%
Technology
19.7%
Consumer Cyclical
8.5%
Healthcare
5.2%
Communication Services
4.9%
Industrials
4.5%
Consumer Defensive
3.9%
Energy
2.2%
Real Estate
0.9%
Utilities
0.8%