Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | QQQ | INVESCO QQQ TR | Financial Services | 61,101.0 | $45.0M | 2.91% | -13K | -17.3% | $736.40 | -3.1% |
| 2 | SPY | SPDR S&P 500 ETF TR | Financial Services | 42,275.0 | $31.6M | 2.04% | -9K | -17.6% | $746.78 | +2.5% |
| 3 | FRDM | EA SERIES TRUST | — | 335,216.0 | $24.4M | 1.58% | -21K | -5.9% | $72.90 | -5.7% |
| 4 | IVW | ISHARES | — | 144,706.0 | $19.9M | 1.29% | -62K | -30.2% | $137.53 | +0.9% |
| 5 | BSV | VANGUARD BD INDEX FD INC | — | 228,811.0 | $17.8M | 1.15% | -90K | -28.2% | $77.91 | -0.4% |
| 6 | MINT | PIMCO ETF TR | — | 163,225.0 | $16.5M | 1.06% | -4K | -2.6% | $100.81 | -0.1% |
| 7 | AAPL | APPLE INC | Technology | 50,235.0 | $14.5M | 0.94% | -4K | -6.7% | $289.36 | +6.9% |
| 8 | UCON | FIRST TR EXCHNG TRADED FD VI | — | 577,736.0 | $14.4M | 0.93% | -75K | -11.5% | $24.88 | -1.3% |
| 9 | OSCV | ETF SER SOLUTIONS | — | 340,127.0 | $14.3M | 0.93% | -204K | -37.5% | $42.19 | +0.3% |
| 10 | NVDA | NVIDIA CORP | Technology | 70,254.0 | $14.1M | 0.91% | -5K | -7.2% | $200.09 | +7.3% |
| 11 | GRID | FIRST TR EXCHANGE TRADED FD | — | 72,417.0 | $13.9M | 0.90% | -21K | -22.5% | $191.75 | -5.6% |
| 12 | AMZN | AMAZON COM INC | Consumer Cyclical | 46,661.0 | $11.1M | 0.72% | -2K | -4.8% | $238.34 | +8.5% |
| 13 | RLY | SSGA ACTIVE ETF TR | — | 297,150.0 | $10.3M | 0.66% | -8K | -2.7% | $34.51 | +9.6% |
| 14 | DYNF | BLACKROCK ETF TRUST | — | 140,994.0 | $9.6M | 0.62% | -6K | -4.2% | $68.01 | +1.6% |
| 15 | SDVY | FIRST TR EXCHANGE TRADED FD | — | 216,902.0 | $9.4M | 0.61% | -15K | -6.6% | $43.14 | +1.7% |
| 16 | QQQM | INVESCO EXCH TRADED FD TR II | — | 25,461.0 | $7.7M | 0.50% | -4K | -13.2% | $302.97 | -3.0% |
| 17 | IYW | ISHARES TR | — | 29,777.0 | $7.5M | 0.49% | -2K | -7.6% | $252.23 | -2.0% |
| 18 | FBCG | FIDELITY BLUE CHIP GROWTH | — | 117,618.0 | $7.3M | 0.47% | -18K | -13.0% | $62.11 | -0.9% |
| 19 | — | FIRST TR EXCHANGE TRAD FD VI | — | 292,821.0 | $7.3M | 0.47% | -265K | -47.5% | $24.91 | — |
| 20 | IUSG | ISHARES TR | — | 35,104.0 | $6.6M | 0.43% | -1K | -3.0% | $188.09 | +0.9% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
46.7%
Technology
21.7%
Consumer Cyclical
8.6%
Industrials
6.7%
Consumer Defensive
5.0%
Healthcare
4.4%
Communication Services
3.4%
Energy
1.5%
Real Estate
1.0%
Utilities
0.8%