Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 181 | UPS | UNITED PARCEL SERVICE INC | Industrials | 2,054.0 | $221K | 0.01% | -198.0 | -8.8% | $107.51 | -5.1% |
| 182 | BOCT | INNOVATOR ETFS TRUST | — | 4,084.0 | $217K | 0.01% | -100.0 | -2.4% | $53.02 | +2.4% |
| 183 | NVBW | AIM ETF PRODUCTS TRUST | — | 6,022.0 | $214K | 0.01% | -201.0 | -3.2% | $35.62 | +1.9% |
| 184 | INOV | INNOVATOR ETFS TRUST | — | 5,755.0 | $211K | 0.01% | -1K | -15.3% | $36.73 | +3.5% |
| 185 | CMCSA | COMCAST CORP NEW | Communication Services | 8,426.0 | $207K | 0.01% | -2K | -21.3% | $24.55 | +9.4% |
| 186 | — | INNOVATOR ETFS TRUST | — | 9,407.0 | $207K | 0.01% | -228.0 | -2.4% | $21.97 | — |
| 187 | QMAR | FIRST TR EXCHNG TRADED FD VI | — | 5,525.0 | $206K | 0.01% | -3K | -37.8% | $37.23 | +1.1% |
| 188 | ISTB | ISHARES TR | — | 4,232.0 | $204K | 0.01% | -111.0 | -2.6% | $48.25 | -0.5% |
| 189 | ET | ENERGY TRANSFER L P | Energy | 10,071.0 | $193K | 0.01% | -1K | -10.7% | $19.12 | +10.8% |
| 190 | CION | CION INVT CORP | Financial Services | 11,653.0 | $73K | 0.01% | -117.0 | -1.0% | $6.23 | +17.7% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
46.7%
Technology
21.7%
Consumer Cyclical
8.6%
Industrials
6.7%
Consumer Defensive
5.0%
Healthcare
4.4%
Communication Services
3.4%
Energy
1.5%
Real Estate
1.0%
Utilities
0.8%