Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 21 | IVE | ISHARES | — | 26,619.0 | $6.0M | 0.39% | -6K | -17.2% | $227.06 | +4.5% |
| 22 | FMDE | FIDELITY COVINGTON TRUST | — | 145,203.0 | $5.9M | 0.38% | -31K | -17.5% | $40.58 | +4.5% |
| 23 | SPMO | INVESCO EXCH TRADED FD TR II | — | 35,945.0 | $5.8M | 0.38% | -31K | -46.1% | $161.54 | -7.9% |
| 24 | IWV | ISHARES | — | 10,724.0 | $4.6M | 0.30% | -149.0 | -1.4% | $426.41 | +2.4% |
| 25 | IYY | ISHARES TR | — | 23,497.0 | $4.3M | 0.28% | -453.0 | -1.9% | $182.28 | +2.4% |
| 26 | BKAG | BNY MELLON ETF TRUST | — | 88,101.0 | $3.7M | 0.24% | -118K | -57.3% | $41.95 | -1.5% |
| 27 | IEMG | ISHARES TR | — | 43,781.0 | $3.6M | 0.23% | -18K | -28.6% | $82.84 | -1.5% |
| 28 | EDIV | SPDR INDEX SHS FDS | — | 78,382.0 | $3.2M | 0.21% | -27K | -25.5% | $40.96 | +2.9% |
| 29 | EFA | ISHARES | — | 29,997.0 | $3.1M | 0.20% | -51K | -62.7% | $103.88 | +4.2% |
| 30 | PAVE | GLOBAL X FDS | — | 46,951.0 | $2.8M | 0.18% | -20K | -30.2% | $58.92 | -4.3% |
| 31 | TGT | TARGET CORP | Consumer Defensive | 2,099.0 | $2.3M | 0.15% | -137.0 | -6.1% | $1083.44 | -84.7% |
| 32 | ORLY | OREILLY AUTOMOTIVE INC NEW | Consumer Cyclical | 24,075.0 | $2.2M | 0.14% | -900.0 | -3.6% | $92.09 | -3.2% |
| 33 | DOL | WINSDOMTREE TR | — | 28,917.0 | $2.2M | 0.14% | -45K | -60.7% | $74.36 | +3.9% |
| 34 | IVES | WEDBUSH SER TR | — | 55,763.0 | $2.1M | 0.14% | -267K | -82.7% | $38.10 | +1.6% |
| 35 | META | META PLATFORMS INC | Communication Services | 3,768.0 | $2.1M | 0.14% | -728.0 | -16.2% | $563.24 | -2.4% |
| 36 | IUSV | ISHARES TR | — | 19,105.0 | $2.1M | 0.14% | -627.0 | -3.2% | $110.15 | +4.3% |
| 37 | QJUN | FIRST TR EXCHANGE TRADED FD I | — | 59,395.0 | $2.0M | 0.13% | -639.0 | -1.1% | $33.79 | -1.4% |
| 38 | TPHD | TIMOTHY PLAN | — | 46,788.0 | $2.0M | 0.13% | -8K | -14.6% | $42.28 | +2.6% |
| 39 | AMD | ADVANCED MICRO DEVICES INC | Technology | 3,391.0 | $2.0M | 0.13% | -624.0 | -15.5% | $580.86 | -18.5% |
| 40 | COST | COSTCO WHSL CORP NEW | Consumer Defensive | 2,101.0 | $2.0M | 0.13% | -86.0 | -3.9% | $935.69 | +1.3% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
46.7%
Technology
21.7%
Consumer Cyclical
8.6%
Industrials
6.7%
Consumer Defensive
5.0%
Healthcare
4.4%
Communication Services
3.4%
Energy
1.5%
Real Estate
1.0%
Utilities
0.8%