Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 41 | OAIM | UNIFIED SER TR | — | 40,196.0 | $1.9M | 0.12% | -812.0 | -2.0% | $47.83 | +0.6% |
| 42 | PZA | INVESCO EXCHANGE TRADED FD TR | — | 78,197.0 | $1.8M | 0.12% | -8K | -9.0% | $23.52 | -3.0% |
| 43 | VBK | VANGUARD INDEX FDS | — | 4,965.0 | $1.8M | 0.12% | -12K | -71.5% | $365.74 | -1.9% |
| 44 | FAUG | FIRST TR EXCHNG TRADED FD VI | — | 32,080.0 | $1.8M | 0.12% | -395.0 | -1.2% | $56.51 | +1.8% |
| 45 | JAVA | JP MORGAN EXCHANGE TRADED F | — | 22,603.0 | $1.8M | 0.12% | -19K | -46.0% | $79.41 | +4.5% |
| 46 | BAI | BLACKROCK ETF TRUST | — | 33,851.0 | $1.8M | 0.12% | -5K | -13.6% | $52.72 | -16.0% |
| 47 | HTRB | HARTFORD FDS EXCHANGE TRADED | — | 49,675.0 | $1.7M | 0.11% | -106K | -68.1% | $33.73 | -1.5% |
| 48 | CGGR | CAPITAL GROUP GROWTH | — | 34,882.0 | $1.6M | 0.11% | -276.0 | -0.8% | $47.20 | -0.4% |
| 49 | NOCT | INNOVATOR ETFS TRUST | — | 24,698.0 | $1.5M | 0.10% | -9K | -26.1% | $62.52 | +1.4% |
| 50 | MU | MICRON TECHNOLOGY INC | Technology | 1,329.0 | $1.5M | 0.10% | -849.0 | -39.0% | $1153.88 | -16.2% |
| 51 | JNJ | JOHNSON & JOHNSON | Healthcare | 5,678.0 | $1.4M | 0.09% | -3K | -34.8% | $253.96 | +6.4% |
| 52 | VDE | VANGUARD WORLD FD | — | 9,073.0 | $1.4M | 0.09% | -58.0 | -0.6% | $150.13 | +19.6% |
| 53 | CGIE | CAPITAL GROUP INTERNATIONAL | — | 36,805.0 | $1.4M | 0.09% | -367.0 | -1.0% | $36.78 | +3.3% |
| 54 | AMAT | APPLIED MATLS INC | Technology | 1,849.0 | $1.3M | 0.09% | -459.0 | -19.9% | $722.94 | -31.9% |
| 55 | TLH | ISHARES TR | — | 12,889.0 | $1.3M | 0.08% | -2K | -15.4% | $100.35 | -3.6% |
| 56 | SUB | ISHARES TR | — | 11,681.0 | $1.2M | 0.08% | -1K | -10.0% | $106.47 | -0.2% |
| 57 | GE | GENERAL ELECTRIC CO | Industrials | 3,324.0 | $1.2M | 0.08% | -152.0 | -4.4% | $373.68 | -6.8% |
| 58 | PWRD | TCW ETF TRUST | — | 9,699.0 | $1.2M | 0.08% | -783.0 | -7.5% | $122.96 | -11.9% |
| 59 | EFV | ISHARES TR | — | 15,177.0 | $1.2M | 0.07% | -18K | -54.0% | $76.55 | +7.4% |
| 60 | GEV | GE VERNOVA | Utilities | 886.0 | $1.0M | 0.07% | -135.0 | -13.2% | $1175.36 | -18.6% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
46.7%
Technology
21.7%
Consumer Cyclical
8.6%
Industrials
6.7%
Consumer Defensive
5.0%
Healthcare
4.4%
Communication Services
3.4%
Energy
1.5%
Real Estate
1.0%
Utilities
0.8%