Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 101 | KO | COCA COLA COMPANY | Consumer Defensive | 6,644.0 | $540K | 0.04% | -2K | -21.6% | $81.27 | +13.2% |
| 102 | MELI | MERCADOLIBRE INC | Consumer Cyclical | 311.0 | $528K | 0.03% | -10.0 | -3.1% | $1697.33 | +14.8% |
| 103 | RSPS | INVESCO EXCHANGE TRADED FD T | — | 16,922.0 | $507K | 0.03% | -4K | -17.5% | $29.98 | +7.1% |
| 104 | VTES | VANGUARD WELLINGTON FD | — | 5,007.0 | $507K | 0.03% | -562.0 | -10.1% | $101.31 | -0.4% |
| 105 | PM | PHILIP MORRIS INTL INC | Consumer Defensive | 2,803.0 | $507K | 0.03% | -52.0 | -1.8% | $180.92 | +5.8% |
| 106 | FTSM | FIRST TR EXCHANGE TRADED FD | — | 8,290.0 | $495K | 0.03% | -80.0 | -1.0% | $59.73 | +0.3% |
| 107 | DIS | DISNEY WALT CO | Communication Services | 4,894.0 | $471K | 0.03% | -255.0 | -5.0% | $96.26 | +14.9% |
| 108 | CGMU | CAPITAL GRP FIXED INCM ETF T | — | 17,111.0 | $470K | 0.03% | -586.0 | -3.3% | $27.47 | -1.5% |
| 109 | RDVI | FIRST TR CBOE VEST RISING | — | 15,974.0 | $470K | 0.03% | -470.0 | -2.9% | $29.40 | -0.2% |
| 110 | AKRE | PROFESIONALLY MANAGED PORTFO | — | 8,770.0 | $466K | 0.03% | -428.0 | -4.7% | $53.19 | +15.0% |
| 111 | VV | VANGUARD INDEX FDS | — | 1,347.0 | $463K | 0.03% | -11.0 | -0.8% | $343.91 | +2.2% |
| 112 | BWX | SPDR SERIES TRUST | — | 21,150.0 | $459K | 0.03% | -980.0 | -4.4% | $21.68 | +1.2% |
| 113 | DAL | DELTA AIR LINES INC DEL | Industrials | 4,887.0 | $458K | 0.03% | -1K | -22.4% | $93.66 | -11.9% |
| 114 | SPSM | SPDR SER TR | — | 7,902.0 | $456K | 0.03% | -581.0 | -6.8% | $57.67 | -1.1% |
| 115 | XLV | SELECT SECTOR SPDR TR | — | 2,810.0 | $446K | 0.03% | -80.0 | -2.8% | $158.63 | +10.1% |
| 116 | — | AIM ETF PRODUCTS TRUST | — | 13,867.0 | $443K | 0.03% | -976.0 | -6.6% | $31.93 | — |
| 117 | ARKK | ARK ETF TR | — | 5,456.0 | $441K | 0.03% | -7K | -56.9% | $80.82 | +3.8% |
| 118 | EPD | ENTERPRISE PROD PARTNERS L | — | 11,920.0 | $438K | 0.03% | -8K | -41.3% | $36.76 | — |
| 119 | MPC | MARATHON PETE CORP | Energy | 1,662.0 | $425K | 0.03% | -503.0 | -23.2% | $255.70 | +41.9% |
| 120 | DUK | DUKE ENERGY CORP NEW | Utilities | 3,312.0 | $419K | 0.03% | -98.0 | -2.9% | $126.59 | -3.6% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
46.7%
Technology
21.7%
Consumer Cyclical
8.6%
Industrials
6.7%
Consumer Defensive
5.0%
Healthcare
4.4%
Communication Services
3.4%
Energy
1.5%
Real Estate
1.0%
Utilities
0.8%