Portfolio (Quarterly)
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First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 141 | QEFA | SPDR INDEX SHS FDS | — | 2,868.0 | $260K | 0.02% | -2K | -42.2% | $90.67 | +8.1% |
| 142 | GSIE | GOLDMAN SACHS ETF TR | — | 5,950.0 | $255K | 0.02% | -44.0 | -0.7% | $42.94 | +6.7% |
| 143 | NEE | NEXTERA ENERGY INC | Utilities | 3,078.0 | $247K | 0.02% | -127.0 | -4.0% | $80.26 | +11.8% |
| 144 | GJUN | FIRST TR EXCHANGE TRADED FD | — | 6,167.0 | $244K | 0.02% | -420.0 | -6.4% | $39.60 | +3.5% |
| 145 | — | FIRST TR EXCHANGE TRAD FD VI | — | 9,912.0 | $235K | 0.02% | -176.0 | -1.7% | $23.73 | — |
| 146 | MDYG | SPDR SERIES TRUST | — | 2,503.0 | $231K | 0.02% | -22.0 | -0.9% | $92.42 | +14.4% |
| 147 | CGUS | CAPITAL GROUP CORE EQUITY | — | 5,657.0 | $228K | 0.02% | -6K | -49.9% | $40.23 | +8.4% |
| 148 | — | ANNALY CAPITAL MANAGEMENT IN | — | 10,121.0 | $226K | 0.02% | -253.0 | -2.4% | $22.36 | — |
| 149 | HYMB | SPDR SER TR | — | 9,052.0 | $226K | 0.02% | -381.0 | -4.0% | $24.95 | -0.1% |
| 150 | UPS | UNITED PARCEL SERVICE INC | Industrials | 2,252.0 | $223K | 0.02% | -3K | -54.0% | $99.20 | -0.3% |
| 151 | QTEC | FIRST TR NASDAQ 100 TECH IND | — | 928.0 | $214K | 0.02% | -1K | -58.5% | $230.21 | +30.1% |
| 152 | ISTB | ISHARES TR | — | 4,343.0 | $212K | 0.02% | -55.0 | -1.2% | $48.75 | -1.2% |
| 153 | CWB | SPDR SER TR | — | 2,337.0 | $208K | 0.02% | -2K | -40.0% | $89.20 | +18.1% |
| 154 | XLI | SELCT SECTOR SPDR TR | — | 1,331.0 | $206K | 0.02% | -9.0 | -0.7% | $155.08 | +10.0% |
| 155 | MSTR | MICROSTRATEGY INC | Technology | 1,348.0 | $205K | 0.02% | -507.0 | -27.3% | $151.95 | +8.5% |
| 156 | DAPR | FIRST TR EXCHGN TRADED FD VI | — | 5,134.0 | $202K | 0.01% | -2K | -26.8% | $39.35 | +3.2% |
| 157 | EFT | EATON VANCE FLTING RATE INC | Financial Services | 16,175.0 | $183K | 0.01% | -4K | -19.5% | $11.29 | -3.7% |
| 158 | BDJ | BLACKROCK ENHANCED EQUITY DI | Financial Services | 11,324.0 | $107K | 0.01% | -765.0 | -6.3% | $9.48 | -3.6% |
| 159 | NIO | NIO INC | Consumer Cyclical | 14,108.0 | $72K | 0.01% | -507.0 | -3.5% | $5.10 | +9.8% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
48.9%
Technology
19.7%
Consumer Cyclical
8.5%
Healthcare
5.2%
Communication Services
4.9%
Industrials
4.5%
Consumer Defensive
3.9%
Energy
2.2%
Real Estate
0.9%
Utilities
0.8%