Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 161 | IDNA | ISHARES TR | — | 8,224.0 | $278K | 0.02% | -498.0 | -5.7% | $33.75 | +17.5% |
| 162 | MDYG | SPDR SERIES TRUST | — | 2,471.0 | $277K | 0.02% | -32.0 | -1.3% | $112.07 | -2.7% |
| 163 | MARM | FIRST TR EXCHNG TRADED FD VI | — | 8,097.0 | $276K | 0.02% | -437.0 | -5.1% | $34.13 | +0.9% |
| 164 | NJUL | INNOVATOR ETFS TRUST | — | 3,530.0 | $273K | 0.02% | -151.0 | -4.1% | $77.43 | -1.3% |
| 165 | IYLD | ISHARES TR | — | 12,315.0 | $273K | 0.02% | -4K | -24.9% | $22.14 | +0.3% |
| 166 | — | FIRST TR EXCH TRADES FD III | — | 3,681.0 | $272K | 0.02% | -7K | -67.0% | $73.80 | — |
| 167 | SHOP | SHOPIFY INC | Technology | 2,372.0 | $271K | 0.02% | -620.0 | -20.7% | $114.18 | +30.7% |
| 168 | SPTS | SPDR SER TR | — | 9,294.0 | $270K | 0.02% | -4K | -29.4% | $29.01 | -0.2% |
| 169 | MOAT | VANECK ETF TRUST | — | 2,526.0 | $263K | 0.02% | -2K | -47.6% | $103.96 | +10.2% |
| 170 | KOCT | INNOVATOR ETFS TRUST | — | 6,961.0 | $260K | 0.02% | -2K | -20.8% | $37.36 | +1.7% |
| 171 | CVS | CVS HEALTH CORP | Healthcare | 2,477.0 | $256K | 0.02% | -566.0 | -18.6% | $103.44 | -10.1% |
| 172 | FXL | FIRST TR EXCHANGE-TRADED FD | — | 1,175.0 | $255K | 0.02% | -15.0 | -1.3% | $217.22 | -2.8% |
| 173 | BX | BLACKSTONE GROUP INC | Financial Services | 2,163.0 | $255K | 0.02% | -648.0 | -23.1% | $117.69 | +21.9% |
| 174 | DECK | DECKERS OUTDOOR CORP | Consumer Cyclical | 2,558.0 | $254K | 0.02% | -2K | -47.0% | $99.29 | -8.3% |
| 175 | NEE | NEXTERA ENERGY INC | Utilities | 2,866.0 | $252K | 0.02% | -212.0 | -6.9% | $87.77 | -4.3% |
| 176 | USB | US BANCORP | Financial Services | 3,917.0 | $237K | 0.01% | -3K | -41.6% | $60.40 | +3.2% |
| 177 | IDU | ISHARES TR | — | 2,051.0 | $235K | 0.01% | -11.0 | -0.5% | $114.62 | -4.1% |
| 178 | DJD | INVESCO EXCHANGE TRADED FD T | — | 3,593.0 | $228K | 0.01% | -1K | -26.4% | $63.38 | +5.0% |
| 179 | GNOV | FIRST TR EXCHNG TRADED FD VI | — | 5,307.0 | $222K | 0.01% | -113.0 | -2.1% | $41.80 | +1.7% |
| 180 | FLQM | FRANKLIN TEMPLETON ETF TR | — | 3,823.0 | $221K | 0.01% | -32.0 | -0.8% | $57.88 | +6.9% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
46.7%
Technology
21.7%
Consumer Cyclical
8.6%
Industrials
6.7%
Consumer Defensive
5.0%
Healthcare
4.4%
Communication Services
3.4%
Energy
1.5%
Real Estate
1.0%
Utilities
0.8%