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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 13 of 30  ·  589 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
241 TDTT FLEXSHARES TR 35,718.0 $854K 0.06% +19K +107.8% $23.91 -1.3%
242 T AT&T INC Communication Services 40,434.0 $837K 0.05% $20.70 +24.0%
243 CALF PACER FDS TR 16,526.0 $836K 0.05% $50.61 +14.3%
244 BA BOEING CO Industrials 3,798.0 $822K 0.05% -264.0 -6.5% $216.49 -3.3%
245 PDI PIMCO DYNAMIC INCOME FD Financial Services 48,956.0 $818K 0.05% +9K +23.4% $16.70 -8.6%
246 FBT FIRST TR EXCHANGE TRADED FD 3,292.0 $816K 0.05% +52.0 +1.6% $247.90 +8.1%
247 TMSL T ROWE PRICE ETF INC 18,585.0 $815K 0.05% +6K +49.9% $43.85 -1.4%
248 PTL NORTHERN LTS FD TR IV 2,844.0 $814K 0.05% -35.0 -1.2% $286.09 -1.2%
249 GGOV BLACKROCK ETF TRUST II 15,766.0 $793K 0.05% NEW $50.29 -0.2%
250 LULU LULULEMON ATHLETICA INC Consumer Cyclical 6,903.0 $788K 0.05% NEW $114.18 +6.6%
251 CVX CHEVRON CORP NEW Energy 4,685.0 $777K 0.05% -152.0 -3.1% $165.77 +22.2%
252 IAU ISHARES GOLD TR Financial Services 10,238.0 $773K 0.05% -7K -41.7% $75.51 +16.4%
253 DOCT FIRST TR EXCHNG TRADED FD VI 16,558.0 $773K 0.05% $46.68 +1.9%
254 FEBW AIM ETF PRODUCTS TRUST 21,597.0 $768K 0.05% +145.0 +0.7% $35.54 +1.5%
255 WFC WELLS FARGO CO NEW Financial Services 9,166.0 $757K 0.05% +5K +106.2% $82.64 +2.7%
256 GDXJ VANECK ETF TRUST 7,685.0 $755K 0.05% NEW $98.25 +35.4%
257 MRK MERCK & CO INC NEW Healthcare 5,871.0 $754K 0.05% +107.0 +1.9% $128.50 +16.7%
258 XLG INVESCO EXCHANGE TRADED FD T 12,280.0 $752K 0.05% -145.0 -1.2% $61.23 +0.9%
259 IWY ISHARES TR 2,582.0 $750K 0.05% -156.0 -5.7% $290.62 -2.7%
260 ESLG STRATEGY SHS 25,977.0 $746K 0.05% +3K +10.8% $28.73 +0.7%
Page 13 of 30  ·  589 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%