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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 15 of 30  ·  589 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
281 CHE CHEMED CORP NEW Healthcare 1,404.0 $654K 0.04% +180.0 +14.7% $465.75 +16.2%
282 DSEP FIRST TR EXCHNG TRADED FD VI 13,417.0 $637K 0.04% $47.44 +2.0%
283 UTES ETFIS SER TR I 7,717.0 $631K 0.04% +725.0 +10.4% $81.74 -9.3%
284 RSPH INVESCO EXCHANGE TRADED FD T 18,979.0 $630K 0.04% -2K -9.5% $33.19 +13.6%
285 ITA ISHARES TR 2,582.0 $626K 0.04% -3K -51.5% $242.42 -3.7%
286 FANG DIAMONDBACK ENERGY INC Energy 3,543.0 $623K 0.04% -382.0 -9.7% $175.80 +16.9%
287 NOW SERVICENOW Technology 6,240.0 $620K 0.04% +3K +93.8% $99.28 +29.0%
288 KJAN INNOVATOR ETFS TRUST 13,561.0 $619K 0.04% +2K +15.8% $45.63 +1.4%
289 FISV FISERV INV Technology 12,573.0 $617K 0.04% NEW $49.05 +8.0%
290 HEQT SIMPLIFY EXCHANGE TRADED FUN 18,332.0 $615K 0.04% NEW $33.54 +2.2%
291 SCHB SCHWAB STRATEGIC TR 20,836.0 $603K 0.04% NEW $28.96 +1.9%
292 JAAA JANUS DETROIT STR TR 11,918.0 $602K 0.04% +2K +21.1% $50.49 +0.4%
293 ISRG INTUITIVE SURGICAL INC Healthcare 1,505.0 $599K 0.04% -57.0 -3.6% $397.77 -6.1%
294 QUAL ISHARES TR 2,719.0 $597K 0.04% -6K -70.1% $219.46 +2.0%
295 CGNG CAPITAL GROUP NEW GEOGRAPHY 15,821.0 $593K 0.04% -58K -78.5% $37.46 -2.5%
296 SCHG SCHWAB STRATEGIC TR 17,495.0 $592K 0.04% -6K -25.8% $33.84 +3.9%
297 FBND FIDELITY MERRIMACK STR TR 12,846.0 $584K 0.04% -257K -95.2% $45.49 -1.1%
298 VGIT VANGUARD SCOTTSDALE FDS 9,865.0 $582K 0.04% +3K +34.8% $58.98 -1.0%
299 XSEP FIRST TR EXCHNG TRADED FD VI 13,077.0 $581K 0.04% -3K -16.6% $44.41 +1.4%
300 APRT ALLIANZ US LARGE CAP BUFFER 10 APR 12,632.0 $579K 0.04% -2K -10.7% $45.87 +1.7%
Page 15 of 30  ·  589 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%