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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 23 of 30  ·  589 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
441 MAYT ALLIANCE US LARGE CAP BUFFER 10 MAY 8,337.0 $325K 0.02% +2K +36.7% $39.00 -5.6%
442 RCL ROYAL CARIBBEAN GROUP Consumer Cyclical 1,022.0 $324K 0.02% $317.48 -7.9%
443 INNOVATOR ETFS TRUST 11,722.0 $324K 0.02% +2K +17.5% $27.61
444 GLW CORNING INC Technology 1,254.0 $320K 0.02% NEW $255.43 -42.4%
445 GSY INVESCO ACTIVELY MANAGED EXC 6,373.0 $320K 0.02% -681.0 -9.7% $50.15 -0.0%
446 SPTM SPDR SERIES TRUST 3,514.0 $319K 0.02% -318.0 -8.3% $90.80 +2.3%
447 ITW ILLINOIS TOOL WKS INC Industrials 1,179.0 $319K 0.02% +96.0 +8.9% $270.47 +4.1%
448 PMAR INNOVATOR ETFS TRUST 6,670.0 $319K 0.02% NEW $47.77 +1.7%
449 SDOG ALPS ETF TR 4,655.0 $318K 0.02% $68.22 +8.3%
450 SMMD ISHARES TR 3,464.0 $317K 0.02% -499.0 -12.6% $91.62 -0.0%
451 XMAR FIRST TR EXCHNG TRADED FD VI 7,377.0 $315K 0.02% -15K -66.6% $42.73 +1.4%
452 IXUS ISHARES TR 3,285.0 $314K 0.02% -223.0 -6.4% $95.44 +3.1%
453 AAAU GOLDMAN SACHS PHYSICAL GOLD Financial Services 7,854.0 $311K 0.02% -329.0 -4.0% $39.57 +16.2%
454 AHR AMERICAN HEALTHCARE REIT INC Real Estate 5,955.0 $311K 0.02% +722.0 +13.8% $52.15 +9.4%
455 GAPR FIRST TR EXCHNG TRADED FD VI 7,450.0 $310K 0.02% NEW $41.67 +1.7%
456 ESGV VANGUARD WORLD FD 2,337.0 $309K 0.02% NEW $132.24 +2.7%
457 PFE PFIZER INC Healthcare 12,834.0 $309K 0.02% -89.0 -0.7% $24.08 +18.6%
458 TXN TEXAS INSTRS INC Technology 1,037.0 $309K 0.02% -333.0 -24.3% $297.96 -12.7%
459 FIXD FIRST TR EXCHNG TRADED FD VI 7,072.0 $308K 0.02% +435.0 +6.5% $43.61 -1.3%
460 VO VANGUARD INDEX FDS 3,816.0 $307K 0.02% +116.0 +3.1% $80.57 +2.8%
Page 23 of 30  ·  589 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%