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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 24 of 30  ·  589 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
461 DVYE ISHARES INC 9,507.0 $306K 0.02% NEW $32.23 +10.4%
462 INNOVATOR ETFS TRUST 11,111.0 $306K 0.02% $27.54
463 RY ROYAL BK CDA Financial Services 1,475.0 $305K 0.02% +16.0 +1.1% $206.95 +0.1%
464 TJX TJX COS INC NEW Consumer Cyclical 2,014.0 $305K 0.02% +549.0 +37.5% $151.50 -7.9%
465 GSEP FIRST TR EXCHNG TRADED FD VI 7,448.0 $305K 0.02% -18K -70.8% $40.96 +1.9%
466 MO ALTRIA GROUP INC Consumer Defensive 4,239.0 $305K 0.02% $71.95 -5.4%
467 VBR VANGUARD INDEX FDS 1,252.0 $304K 0.02% -96.0 -7.1% $242.99 +2.2%
468 NSC NORFOLK SOUTHN CORP Industrials 967.0 $304K 0.02% NEW $314.59 +11.6%
469 SPLV INVESCO EXCH TRADED FD TR II 4,056.0 $304K 0.02% +667.0 +19.7% $74.90 +1.0%
470 SPGP INVESCO EXCHANGE TRADED FD T 2,453.0 $300K 0.02% -239.0 -8.9% $122.29 +4.7%
471 EMNT PIMCO ETF TR 3,027.0 $299K 0.02% +83.0 +2.8% $98.94 +0.2%
472 NANR SPDR INDEX SHS FDS 3,965.0 $299K 0.02% +51.0 +1.3% $75.50 +20.0%
473 DMAY FIRST TR EXCHNG TRADED FD VI 6,344.0 $299K 0.02% NEW $47.12 +1.5%
474 AUGT AIM ETF PRODUCTS TRUST 7,829.0 $298K 0.02% -3K -24.3% $38.06 +2.7%
475 SSO PROSHARES TR 4,418.0 $298K 0.02% -96.0 -2.1% $67.38 +4.1%
476 CMG CHIPOTLE MEXICAN GRILL INC Consumer Cyclical 8,747.0 $297K 0.02% -3K -27.4% $34.00 +10.1%
477 GD GENERAL DYNAMICS CORP Industrials 833.0 $295K 0.02% NEW $354.25 +6.3%
478 RSPM INVESCO EXCHANGE TRADED FD T 7,576.0 $293K 0.02% -430.0 -5.4% $38.64 +6.4%
479 NUE NUCOR CORP Basic Materials 1,313.0 $292K 0.02% NEW $222.75 +11.1%
480 FOCT FIRST TR EXCHNG TRADED FD VI 5,531.0 $292K 0.02% -623.0 -10.1% $52.83 +1.3%
Page 24 of 30  ·  589 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%