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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 28 of 30  ·  589 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
541 GAUG FIRST TR EXCHNG TRADED FD VI 5,686.0 $236K 0.01% $41.42 +1.5%
542 IDU ISHARES TR 2,051.0 $235K 0.01% -11.0 -0.5% $114.62 -4.0%
543 DAUG FIRST TR EXCHNG TRADED FD VI 4,985.0 $234K 0.01% $46.85 +1.5%
544 CGXU CAPITAL GROUP INTL FOCUS EQT 6,732.0 $233K 0.01% NEW $34.62 +1.8%
545 FNDX SCHWAB STRATEGIC TR 7,494.0 $233K 0.01% NEW $31.10 +4.6%
546 SHW SHERWIN WILLIAMS CO Basic Materials 677.0 $233K 0.01% +31.0 +4.8% $344.21 +1.8%
547 GLRY NORTHERN LTS FD TR IV 5,292.0 $231K 0.01% NEW $43.69 -9.3%
548 DEMZ ADVISORS INNER CIRCLE FD III 4,800.0 $229K 0.01% $47.74 +0.7%
549 DFAI DIMENSIONAL ETF TRUST 5,546.0 $229K 0.01% NEW $41.25 +5.6%
550 DJD INVESCO EXCHANGE TRADED FD T 3,593.0 $228K 0.01% -1K -26.4% $63.38 +5.2%
551 DDTJ INNOVATOR ETFS TRUST 11,300.0 $227K 0.01% NEW $20.09 +2.0%
552 TILT FLEXSHARES TR 807.0 $223K 0.01% NEW $276.07 +2.7%
553 GNOV FIRST TR EXCHNG TRADED FD VI 5,307.0 $222K 0.01% -113.0 -2.1% $41.80 +1.8%
554 FLQM FRANKLIN TEMPLETON ETF TR 3,823.0 $221K 0.01% -32.0 -0.8% $57.88 +6.7%
555 UPS UNITED PARCEL SERVICE INC Industrials 2,054.0 $221K 0.01% -198.0 -8.8% $107.51 -2.2%
556 IWR ISHARES TR 1,978.0 $218K 0.01% NEW $110.32 +2.4%
557 SMDV PROSHARES TR 2,832.0 $218K 0.01% NEW $77.03 -0.2%
558 RSPU INVESCO EXCHANGE TRADED FD T 2,669.0 $217K 0.01% NEW $81.14 -5.2%
559 BOCT INNOVATOR ETFS TRUST 4,084.0 $217K 0.01% -100.0 -2.4% $53.02 +2.5%
560 NVBW AIM ETF PRODUCTS TRUST 6,022.0 $214K 0.01% -201.0 -3.2% $35.62 +1.9%
Page 28 of 30  ·  589 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%