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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 3 of 30  ·  589 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
41 SDVY FIRST TR EXCHANGE TRADED FD 216,902.0 $9.4M 0.61% -15K -6.6% $43.14 +1.7%
42 QSPT FIRST TR EXCHNG TRADED FD VI 267,225.0 $9.3M 0.60% +236K +745.8% $34.84 +1.6%
43 BNDX VANGUARD BD INDEX 190,113.0 $9.2M 0.60% +26K +15.9% $48.43 -1.6%
44 FLGV FRANKLIN TEMPLETON ETF TR 448,314.0 $9.1M 0.59% +30K +7.1% $20.28 -1.6%
45 IJS ISHARES TR 63,826.0 $8.7M 0.56% NEW $136.68 +1.3%
46 BERKSHIRE HATHAWAY INC DEL 16,888.0 $8.5M 0.55% $500.39
47 FDMO FIDELITY COVINGTON TRUST 83,981.0 $8.3M 0.54% NEW $98.57 -4.0%
48 FMB FIRST TR EXCHANGE TRADED FD I 158,769.0 $8.2M 0.53% +29K +21.9% $51.37 -2.3%
49 SHY ISHARES TR 94,638.0 $7.8M 0.50% +71K +308.4% $82.11 -0.1%
50 QQQM INVESCO EXCH TRADED FD TR II 25,461.0 $7.7M 0.50% -4K -13.2% $302.97 -3.0%
51 IYW ISHARES TR 29,777.0 $7.5M 0.49% -2K -7.6% $252.23 -2.0%
52 ITOT ISHARES TR 44,609.0 $7.3M 0.47% $164.27 +2.3%
53 EELV INVESCO EXCH TRADED FD TR II 263,347.0 $7.3M 0.47% +148K +128.9% $27.80 +3.7%
54 FBCG FIDELITY BLUE CHIP GROWTH 117,618.0 $7.3M 0.47% -18K -13.0% $62.11 -0.9%
55 FIRST TR EXCHANGE TRAD FD VI 292,821.0 $7.3M 0.47% -265K -47.5% $24.91
56 TBIL RBB FD INC 145,921.0 $7.3M 0.47% +30K +25.6% $49.86 +0.3%
57 VXUS VANGUARD STAR FD 84,880.0 $7.3M 0.47% $85.49 +2.6%
58 IYM ISHARES 39,664.0 $7.1M 0.46% +37K +1282.0% $179.56 +8.7%
59 EUSA ISHARES 61,853.0 $7.1M 0.46% +3K +4.5% $114.19 +3.7%
60 COWZ PACER FDS TR 113,021.0 $7.0M 0.46% +19K +20.8% $62.20 +15.8%
Page 3 of 30  ·  589 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%