Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 61 | COWZ | PACER FDS TR | — | 93,594.0 | $5.6M | 0.43% | +2K | +2.6% | $60.17 | +19.7% |
| 62 | FESM | FIDELITY COVINGTON TRUST | — | 147,535.0 | $5.6M | 0.42% | +33K | +28.4% | $37.78 | +26.9% |
| 63 | HTRB | HARTFORD FDS EXCHANGE TRADED | — | 155,617.0 | $5.3M | 0.40% | +6K | +3.8% | $34.15 | -2.7% |
| 64 | VBK | VANGUARD INDEX FDS | — | 17,406.0 | $5.3M | 0.40% | — | — | $302.10 | +18.7% |
| 65 | VB | VANGUARD INDEX FDS | — | 20,032.0 | $5.2M | 0.39% | -201.0 | -1.0% | $257.95 | +18.1% |
| 66 | — | INNOVATOR ETFS TRUST | — | 191,485.0 | $5.1M | 0.39% | +9K | +5.2% | $26.53 | — |
| 67 | DOL | WINSDOMTREE TR | — | 73,635.0 | $4.8M | 0.37% | -18K | -19.8% | $65.85 | +17.3% |
| 68 | VIG | VANGUARD SPECIALIZED PORTFOL | — | 21,767.0 | $4.8M | 0.36% | -2K | -7.8% | $219.78 | +11.0% |
| 69 | CGBL | CAPITAL GROUP CORE BALANCED | — | 133,516.0 | $4.7M | 0.36% | +36K | +36.7% | $35.33 | +8.2% |
| 70 | WMT | WAL-MART STORES INC | Consumer Defensive | 41,606.0 | $4.6M | 0.35% | — | — | $111.41 | -6.9% |
| 71 | QDEC | FIRST TR EXCHNG TRADED FD VI | — | 131,419.0 | $4.3M | 0.32% | +6K | +4.4% | $32.53 | +10.5% |
| 72 | IWV | ISHARES | — | 10,873.0 | $4.2M | 0.32% | — | — | $386.86 | +12.8% |
| 73 | JMOM | J P MORGAN EXCHANGE TRADED F | — | 61,365.0 | $4.2M | 0.32% | NEW | — | $68.15 | +21.8% |
| 74 | IEMG | ISHARES TR | — | 61,360.0 | $4.1M | 0.31% | +25K | +71.0% | $67.22 | +21.3% |
| 75 | EDIV | SPDR INDEX SHS FDS | — | 105,217.0 | $4.1M | 0.31% | -2K | -1.7% | $39.15 | +7.7% |
| 76 | VWO | VANGUARD | — | 76,574.0 | $4.1M | 0.31% | +2K | +2.6% | $53.76 | +12.4% |
| 77 | IYF | ISHARES TR | — | 31,839.0 | $4.1M | 0.31% | — | — | $128.93 | +5.6% |
| 78 | LLY | LILLY ELI & CO | Healthcare | 3,731.0 | $4.0M | 0.30% | +27.0 | +0.7% | $1074.57 | +16.8% |
| 79 | OEF | ISHARES TR | — | 11,659.0 | $4.0M | 0.30% | +156.0 | +1.4% | $342.97 | +10.2% |
| 80 | IYY | ISHARES TR | — | 23,950.0 | $4.0M | 0.30% | -416.0 | -1.7% | $165.81 | +12.6% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
49.6%
Technology
20.0%
Consumer Cyclical
8.6%
Healthcare
5.3%
Industrials
4.6%
Communication Services
3.9%
Consumer Defensive
3.9%
Energy
2.0%
Real Estate
0.9%
Utilities
0.8%