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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 5 of 30  ·  589 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
81 VWO VANGUARD 78,766.0 $4.7M 0.30% +2K +2.9% $59.69 +1.6%
82 IWV ISHARES 10,724.0 $4.6M 0.30% -149.0 -1.4% $426.41 +2.3%
83 CAT CATERPILLAR INC DEL Industrials 4,264.0 $4.5M 0.29% +145.0 +3.5% $1064.88 -23.8%
84 DUHP DIMENSIONAL ETF TRUST 106,514.0 $4.4M 0.29% NEW $41.73 +1.8%
85 SCHD SCHWAB STRATEGIC TR 139,657.0 $4.4M 0.29% +14K +11.0% $31.71 +10.7%
86 IYY ISHARES TR 23,497.0 $4.3M 0.28% -453.0 -1.9% $182.28 +2.3%
87 BUFR FIRST TR EXCHNG TRADED FD VI 116,937.0 $4.3M 0.28% +4K +3.7% $36.53 +2.1%
88 VEU VANGUARD INTL EQUITY INDEX F 47,921.0 $4.0M 0.26% +10K +26.4% $83.75 +2.8%
89 BLV VANGUARD BD INDEX FDS 57,796.0 $4.0M 0.26% +6K +11.1% $68.93 -3.0%
90 ICVT ISHARES TR 32,403.0 $3.9M 0.26% NEW $121.74 -4.8%
91 VTEB VANGUARD MUN BD FD INC 77,904.0 $3.9M 0.26% +62K +376.9% $50.58 -2.0%
92 VMBS VANGUARD 83,568.0 $3.9M 0.25% +7K +9.1% $46.81 -0.8%
93 AIRR FIRST TR EXCHANGE-TRADED FD 28,676.0 $3.8M 0.25% +3K +13.5% $133.25 -16.5%
94 GOOG ALPHABET INC 10,784.0 $3.8M 0.25% +2K +24.6% $353.34
95 GJAN FIRST TR EXCHNG TRADED FD VI 84,569.0 $3.8M 0.25% NEW $45.02 +1.8%
96 TPLC TIMOTHY PLAN 75,184.0 $3.8M 0.24% +4K +6.2% $50.35 +1.2%
97 USMV ISHARES TR 38,426.0 $3.7M 0.24% +8K +25.2% $96.46 +5.2%
98 BKAG BNY MELLON ETF TRUST 88,101.0 $3.7M 0.24% -118K -57.3% $41.95 -1.0%
99 SMH VANECK ETF TRUST 5,560.0 $3.6M 0.24% +1K +23.7% $655.84 -15.3%
100 BALT INNOVATOR ETFS TRUST 106,050.0 $3.6M 0.23% +60K +130.8% $34.27 +1.3%
Page 5 of 30  ·  589 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%