Portfolio (Quarterly)
Guide ↗
First Heartland Consultants, Inc.
· CIK 0001428793| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 121 | AOR | ISHARES TR | — | 37,900.0 | $2.6M | 0.17% | +2K | +4.4% | $69.50 | +0.5% |
| 122 | SOXX | ISHARES | — | 4,094.0 | $2.6M | 0.17% | +799.0 | +24.2% | $640.74 | -18.8% |
| 123 | EJAN | INNOVATOR ETFS TRUST | — | 69,367.0 | $2.5M | 0.16% | NEW | — | $36.00 | +2.2% |
| 124 | MUB | ISHARES TR | — | 21,659.0 | $2.3M | 0.15% | +14K | +194.5% | $107.62 | -2.1% |
| 125 | TGT | TARGET CORP | Consumer Defensive | 2,099.0 | $2.3M | 0.15% | -137.0 | -6.1% | $1083.44 | -84.7% |
| 126 | ORLY | OREILLY AUTOMOTIVE INC NEW | Consumer Cyclical | 24,075.0 | $2.2M | 0.14% | -900.0 | -3.6% | $92.09 | -3.2% |
| 127 | V | VISA INC | Financial Services | 6,448.0 | $2.2M | 0.14% | +213.0 | +3.4% | $343.09 | +8.1% |
| 128 | DOL | WINSDOMTREE TR | — | 28,917.0 | $2.2M | 0.14% | -45K | -60.7% | $74.36 | +3.9% |
| 129 | IVES | WEDBUSH SER TR | — | 55,763.0 | $2.1M | 0.14% | -267K | -82.7% | $38.10 | +1.6% |
| 130 | META | META PLATFORMS INC | Communication Services | 3,768.0 | $2.1M | 0.14% | -728.0 | -16.2% | $563.24 | -2.4% |
| 131 | IUSV | ISHARES TR | — | 19,105.0 | $2.1M | 0.14% | -627.0 | -3.2% | $110.15 | +4.3% |
| 132 | OAEM | UNIFIED SER TR | — | 41,978.0 | $2.1M | 0.14% | +3K | +8.2% | $49.89 | -1.9% |
| 133 | QJUN | FIRST TR EXCHANGE TRADED FD I | — | 59,395.0 | $2.0M | 0.13% | -639.0 | -1.1% | $33.79 | -1.4% |
| 134 | TPHD | TIMOTHY PLAN | — | 46,788.0 | $2.0M | 0.13% | -8K | -14.6% | $42.28 | +2.6% |
| 135 | AMD | ADVANCED MICRO DEVICES INC | Technology | 3,391.0 | $2.0M | 0.13% | -624.0 | -15.5% | $580.86 | -18.5% |
| 136 | COST | COSTCO WHSL CORP NEW | Consumer Defensive | 2,101.0 | $2.0M | 0.13% | -86.0 | -3.9% | $935.69 | +1.3% |
| 137 | OAIM | UNIFIED SER TR | — | 40,196.0 | $1.9M | 0.12% | -812.0 | -2.0% | $47.83 | +0.6% |
| 138 | FDL | FIRST TR EXCHANGE TR | — | 39,332.0 | $1.9M | 0.12% | +26K | +190.2% | $48.66 | +9.1% |
| 139 | UJAN | INNOVATOR ETFS TRUST | — | 42,092.0 | $1.9M | 0.12% | NEW | — | $45.33 | +1.7% |
| 140 | PULS | PGIM ETF TR | — | 38,477.0 | $1.9M | 0.12% | +6K | +19.5% | $49.55 | +0.2% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Financial Services
46.7%
Technology
21.7%
Consumer Cyclical
8.6%
Industrials
6.7%
Consumer Defensive
5.0%
Healthcare
4.4%
Communication Services
3.4%
Energy
1.5%
Real Estate
1.0%
Utilities
0.8%