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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 9 of 30  ·  589 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
161 ELCV STRATEGY SHS 48,116.0 $1.6M 0.10% +10K +26.1% $32.87 -3.2%
162 MMIN NEW YORK LIFE INVTS ACTIVE E 64,808.0 $1.6M 0.10% NEW $24.21 -2.5%
163 VTWO VANGUARD SCOTTSDALE FDS 12,878.0 $1.6M 0.10% NEW $121.42 -0.1%
164 USFR WISDOMTREE TR 30,944.0 $1.6M 0.10% +4K +14.5% $50.35 +0.3%
165 NOCT INNOVATOR ETFS TRUST 24,698.0 $1.5M 0.10% -9K -26.1% $62.52 +1.4%
166 XBI SPDR SER TR 9,709.0 $1.5M 0.10% +1K +13.6% $158.25 +4.7%
167 MU MICRON TECHNOLOGY INC Technology 1,329.0 $1.5M 0.10% -849.0 -39.0% $1153.88 -16.2%
168 FIRST TR EXCHNG TRADED FD VI 62,151.0 $1.5M 0.10% +39K +167.4% $23.92
169 XME SPDR SERIES TRUST 13,767.0 $1.5M 0.10% NEW $106.93 +11.6%
170 MBB ISHARES 15,461.0 $1.5M 0.10% +1K +7.3% $94.52 -1.5%
171 JNJ JOHNSON & JOHNSON Healthcare 5,678.0 $1.4M 0.09% -3K -34.8% $253.96 +6.4%
172 IGV ISHARES TR 15,862.0 $1.4M 0.09% NEW $90.60 +14.1%
173 FETH FIDELITY ETHEREUM FD Financial Services 90,645.0 $1.4M 0.09% +23K +33.2% $15.74 +52.8%
174 NOBL PROSHARES TR 25,403.0 $1.4M 0.09% +13K +97.0% $56.16 +4.6%
175 TPSC TIMOTHY PLAN 29,710.0 $1.4M 0.09% +1K +4.8% $47.98 +0.9%
176 QDF FLEXSHARES TR 15,706.0 $1.4M 0.09% +10K +175.4% $89.92 +2.6%
177 SIXJ AIM ETF PRODUCTS TRUST 38,671.0 $1.4M 0.09% +7K +21.8% $36.48 +1.9%
178 INTC INTEL CORP Technology 10,077.0 $1.4M 0.09% $139.63 -35.5%
179 TAXF AMERICAN CENTY ETF TR 27,520.0 $1.4M 0.09% NEW $50.84 -2.2%
180 TMFC RBB FD INC 17,997.0 $1.4M 0.09% +2K +13.4% $76.16 +2.9%
Page 9 of 30  ·  589 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%