Portfolio (Quarterly)
Guide ↗
Advisory Alpha, LLC
· CIK 0001576762| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 41 | LLY | ELI LILLY & CO | Healthcare | 7,238.0 | $8.7M | 0.21% | +1K | +16.9% | $1199.71 | -0.8% |
| 42 | — | BERKSHIRE HATHAWAY INC DEL | — | 16,722.0 | $8.4M | 0.20% | +2K | +17.0% | $500.43 | — |
| 43 | CAT | CATERPILLAR INC | Industrials | 7,135.0 | $7.6M | 0.19% | +1K | +18.1% | $1065.20 | -22.8% |
| 44 | PG | PROCTER & GAMBLE CO | Consumer Defensive | 49,531.0 | $7.3M | 0.18% | +27K | +115.6% | $146.65 | -1.1% |
| 45 | VUG | VANGUARD INDEX FDS | — | 83,149.0 | $7.2M | 0.18% | +69K | +478.6% | $86.14 | +1.5% |
| 46 | BSJS | INVESCO EXCH TRD SLF IDX FD | — | 327,100.0 | $7.1M | 0.17% | +25K | +8.2% | $21.75 | +0.1% |
| 47 | JPM | JPMORGAN CHASE & CO | Financial Services | 20,476.0 | $6.7M | 0.16% | +7K | +50.9% | $327.41 | +8.9% |
| 48 | WMT | WALMART INC | Consumer Defensive | 57,915.0 | $6.6M | 0.16% | +6K | +10.9% | $113.27 | -7.9% |
| 49 | VTIP | VANGUARD MALVERN FDS | — | 115,968.0 | $5.8M | 0.14% | +26K | +28.6% | $50.23 | -0.8% |
| 50 | PMAY | INNOVATOR ETFS TRUST | — | 137,093.0 | $5.7M | 0.14% | +100K | +271.2% | $41.30 | +1.8% |
| 51 | JNJ | JOHNSON & JOHNSON | Healthcare | 22,094.0 | $5.6M | 0.14% | +6K | +33.9% | $254.04 | +6.3% |
| 52 | XOM | EXXON MOBIL CORP | Energy | 38,417.0 | $5.3M | 0.13% | +2K | +6.8% | $136.74 | +15.7% |
| 53 | PFEB | INNOVATOR ETFS TRUST | — | 118,670.0 | $5.1M | 0.12% | +7K | +6.0% | $43.06 | +1.9% |
| 54 | BSJT | INVESCO EXCH TRD SLF IDX FD | — | 229,603.0 | $4.9M | 0.12% | +12K | +5.5% | $21.13 | +0.2% |
| 55 | PMAR | INNOVATOR ETFS TRUST | — | 86,672.0 | $4.1M | 0.10% | +26K | +43.1% | $47.77 | +1.9% |
| 56 | FDL | FIRST TR EXCHANGE-TRADED FD | — | 83,486.0 | $4.1M | 0.10% | +15K | +21.8% | $48.66 | +9.8% |
| 57 | GE | GE AEROSPACE | Industrials | 10,544.0 | $3.9M | 0.10% | +2K | +19.5% | $373.87 | -5.2% |
| 58 | NFLX | NETFLIX INC. | Communication Services | 54,000.0 | $3.9M | 0.10% | +5K | +10.4% | $71.40 | +14.1% |
| 59 | BSJU | INVESCO EXCH TRD SLF IDX FD | — | 148,157.0 | $3.8M | 0.09% | +2K | +1.1% | $25.81 | -0.3% |
| 60 | NEE | NEXTERA ENERGY INC | Utilities | 42,470.0 | $3.7M | 0.09% | +15K | +55.1% | $87.77 | -4.0% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Technology
34.1%
Financial Services
13.5%
Industrials
10.6%
Consumer Cyclical
10.6%
Healthcare
7.2%
Communication Services
6.8%
Consumer Defensive
6.1%
Utilities
4.0%
Energy
3.8%
Real Estate
1.8%