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Portfolio (Quarterly) Guide ↗

Advisory Alpha, LLC

· CIK 0001576762
13F Portfolio $4.1B AUM 571 positions Filed Aug 11, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q1 2026 · All 69 New 271 Added 163 Reduced 43 Exited
Page 23 of 29  ·  571 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
441 IBAT ISHARES TR 7,840.0 $353K 0.01% $45.06 -10.5%
442 RJF RAYMOND JAMES FINL INC Financial Services 2,318.0 $352K 0.01% +166.0 +7.7% $152.05 +16.2%
443 IDU ISHARES TR 3,070.0 $352K 0.01% -50.0 -1.6% $114.61 -3.6%
444 SCMB SCHWAB STRATEGIC TR 13,614.0 $352K 0.01% +452.0 +3.4% $25.82 -2.2%
445 EBAY EBAY INC. Consumer Cyclical 3,135.0 $351K 0.01% -57.0 -1.8% $111.81 -6.8%
446 FYT FIRST TR EXCHANGE-TRADED ALP 5,013.0 $350K 0.01% $69.82 +3.2%
447 BR BROADRIDGE FINL SOLUTIONS IN Technology 2,546.0 $349K 0.01% +424.0 +20.0% $137.00 +32.6%
448 ORI OLD REP INTL CORP Financial Services 8,395.0 $344K 0.01% NEW $40.92 +3.7%
449 OGE OGE ENERGY CORP Utilities 7,016.0 $341K 0.01% $48.66 -4.3%
450 GPN GLOBAL PMTS INC Industrials 4,702.0 $341K 0.01% +447.0 +10.5% $72.57 +28.1%
451 PYPL PAYPAL HLDGS INC Financial Services 7,888.0 $341K 0.01% +922.0 +13.2% $43.19 +43.1%
452 ET ENERGY TRANSFER L P Energy 17,797.0 $340K 0.01% +164.0 +0.9% $19.12 +12.1%
453 XMHQ INVESCO EXCHANGE TRADED FD T 2,991.0 $338K 0.01% -3K -45.7% $112.95 +6.0%
454 INNOVATOR ETFS TRUST 10,679.0 $336K 0.01% +1K +12.2% $31.45
455 SNOW SNOWFLAKE INC Technology 1,313.0 $334K 0.01% NEW $254.68 +23.8%
456 BDX BECTON DICKINSON & CO Healthcare 2,192.0 $332K 0.01% +141.0 +6.9% $151.40 +25.6%
457 HBAN HUNTINGTON BANCSHARES INC Financial Services 18,711.0 $332K 0.01% -2K -8.8% $17.73 -3.9%
458 HYZD WISDOMTREE TR 14,685.0 $331K 0.01% -48K -76.6% $22.51 +0.5%
459 ROCY J P MORGAN EXCHANGE TRADED F 6,060.0 $328K 0.01% NEW $54.17 +1.5%
460 TLT ISHARES TR 3,780.0 $327K 0.01% -2K -34.8% $86.43 -3.6%
Page 23 of 29  ·  571 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Technology 34.1%
Financial Services 13.5%
Industrials 10.6%
Consumer Cyclical 10.6%
Healthcare 7.2%
Communication Services 6.8%
Consumer Defensive 6.1%
Utilities 4.0%
Energy 3.8%
Real Estate 1.8%