BKNG
Booking Holdings Inc. NASDAQ Listed Mar 31, 1999$171.78
+0.09%
vs $171.63
Mkt Cap $140.2B
52w Low $154.13
22.5% of range
52w High $232.64
50d MA $169.47
200d MA $190.71
P/E (TTM)
25.9x
EV/EBITDA
15.1x
P/B
—
Debt/Equity
-3.5x
ROE
-3.3%
P/FCF
15.4x
RSI (14)
55.60
ATR (14)
$5.63
Beta
1.20
50d MA
$169.47
200d MA
$190.71
Avg Volume
7.9M
Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.
800 Connecticut Avenue · Norwalk, CT 06854 · US
| Date | Time | Est | Rptd | Surp | Base | Gap% | D1% | D2% | D3% | D4% | D5% | Guide ▲★ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apr 28, 2026 | AMC | 1.08 | 1.14 | +5.6% | 173.38 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% | — |
| Feb 18, 2026 | AMC | 1.95 | 1.95 | +0.0% | 170.80 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% | — |
| Oct 28, 2025 | AMC | 0.96 | 0.99 | +3.8% | 204.82 | +1.6% | -0.9% | +0.1% | -0.0% | -0.9% | -0.8% | — |
| Jul 29, 2025 | AMC | 0.50 | 0.55 | +10.1% | 223.63 | -1.8% | +0.4% | -1.9% | -2.1% | +1.7% | -0.3% | — |
| Apr 29, 2025 | AMC | 17.34 | 24.81 | +43.1% | 196.37 | -3.6% | +3.9% | +0.0% | +2.0% | -0.2% | -0.6% | — |
| Feb 20, 2025 | AMC | 35.82 | 41.55 | +16.0% | 200.73 | +3.9% | -0.5% | +1.2% | -0.3% | +0.0% | -2.3% | — |
| Oct 30, 2024 | AMC | 0.77 | 0.84 | +8.7% | 178.56 | +6.0% | +4.8% | +1.6% | +0.6% | +2.9% | +1.8% | — |
| Aug 1, 2024 | AMC | 38.70 | 41.90 | +8.3% | 146.57 | -9.6% | -9.2% | +1.7% | +1.0% | -3.3% | +2.7% | — |
| May 2, 2024 | AMC | 13.98 | 20.39 | +45.9% | 138.92 | +6.5% | +3.0% | +0.6% | +0.2% | +1.5% | +3.3% | — |
| Feb 22, 2024 | AMC | 29.72 | 32.00 | +7.7% | 156.08 | -5.2% | -10.1% | -0.2% | -0.6% | +0.5% | -0.8% | — |
| Nov 2, 2023 | AMC | 0.68 | 0.72 | +6.6% | 113.54 | -2.1% | +0.7% | +3.9% | +1.4% | +0.3% | -0.3% | — |
| Aug 3, 2023 | AMC | 28.84 | 37.62 | +30.4% | 113.60 | +11.1% | +7.9% | +5.9% | -0.5% | -0.7% | +0.6% | — |
| Date | Firm | Action | Grade | Target | Base | Open | Gap% | D1% | D2% | D3% | D4% | D5% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apr 30 | Argus | Maintains | Buy → Buy | — | $173.98 | $174.38 | +0.2% | -3.2% | +0.8% | -2.4% | +1.2% | +0.4% |
| Apr 29 | Cantor Fitzgerald | Maintains | Neutral → Neutral | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | BTIG | Maintains | Buy → Buy | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | Wells Fargo | Maintains | Equal Weight → Equal Weight | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | UBS | Maintains | Buy → Buy | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | Citigroup | Maintains | Buy → Buy | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | Barclays | Maintains | Overweight → Overweight | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | Baird | Maintains | Outperform → Outperform | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | Oppenheimer | Maintains | Outperform → Outperform | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | TD Cowen | Maintains | Buy → Buy | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | JP Morgan | Maintains | Overweight → Overweight | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | Evercore ISI | Maintains | Outperform → Outperform | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | RBC Capital | Maintains | Outperform → Outperform | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 29 | DA Davidson | Maintains | Buy → Buy | — | $173.38 | $164.54 | -5.1% | +0.3% | -3.2% | +0.8% | -2.4% | +1.2% |
| Apr 27 | B. Riley Securities | Maintains | Buy → Buy | — | $180.25 | $178.29 | -1.1% | -1.5% | -2.3% | +0.3% | -3.2% | +0.8% |
| Apr 27 | UBS | Maintains | Buy → Buy | — | $180.25 | $178.29 | -1.1% | -1.5% | -2.3% | +0.3% | -3.2% | +0.8% |
| Apr 21 | Deutsche Bank | Maintains | Buy → Buy | — | $192.03 | $191.45 | -0.3% | -0.6% | -6.0% | -1.5% | +2.0% | -1.5% |
| Apr 14 | Wells Fargo | Maintains | Equal Weight → Equal Weight | — | $177.25 | $178.26 | +0.6% | +2.2% | +2.5% | -0.6% | +4.0% | +0.0% |
| Apr 10 | B. Riley Securities | Maintains | Buy → Buy | — | $176.60 | $177.15 | +0.3% | -1.8% | +2.2% | +2.2% | +2.5% | -0.6% |
| Apr 8 | DA Davidson | Maintains | Buy → Buy | — | $173.41 | $181.07 | +4.4% | +4.4% | -2.4% | -1.8% | +2.2% | +2.2% |
| Apr 8 | Tigress Financial | Maintains | Strong Buy → Strong Buy | — | $173.41 | $181.07 | +4.4% | +4.4% | -2.4% | -1.8% | +2.2% | +2.2% |
| Apr 7 | BTIG | Maintains | Buy → Buy | — | $176.19 | $174.42 | -1.0% | -1.6% | +4.4% | -2.4% | -1.8% | +2.2% |
| Apr 6 | Bernstein | Maintains | Market Perform → Market Perform | — | $167.77 | $166.25 | -0.9% | +5.0% | -1.6% | +4.4% | -2.4% | -1.8% |
| Apr 6 | Truist | Maintains | Buy → Buy | — | $167.77 | $166.25 | -0.9% | +5.0% | -1.6% | +4.4% | -2.4% | -1.8% |
| Apr 1 | Wells Fargo | Maintains | Equal Weight → Equal Weight | — | $168.41 | $168.67 | +0.2% | -0.6% | +0.2% | +5.0% | -1.6% | +4.4% |
| Mar 3 | BTIG | Maintains | Buy → Buy | — | $167.19 | $164.60 | -1.5% | -0.6% | +2.4% | +8.5% | -1.4% | -2.4% |
| Feb 24 | Morgan Stanley | Upgrade | Equal Weight → Overweight | — | $154.83 | $155.60 | +0.5% | +5.1% | +2.3% | +2.1% | -0.3% | -1.4% |
| Feb 20 | Susquehanna | Maintains | Positive → Positive | — | $160.30 | $160.50 | +0.1% | +1.7% | -5.1% | +5.1% | +2.3% | +2.1% |
| Feb 19 | BMO Capital | Maintains | Outperform → Outperform | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 19 | Benchmark | Maintains | Buy → Buy | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 19 | Cantor Fitzgerald | Maintains | Neutral → Neutral | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 19 | UBS | Maintains | Buy → Buy | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 19 | Oppenheimer | Maintains | Outperform → Outperform | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 19 | BTIG | Maintains | Buy → Buy | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 19 | RBC Capital | Maintains | Outperform → Outperform | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 19 | Citigroup | Maintains | Buy → Buy | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 19 | Piper Sandler | Maintains | Neutral → Neutral | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 19 | DA Davidson | Maintains | Buy → Buy | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 19 | Wells Fargo | Maintains | Equal Weight → Equal Weight | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 19 | Barclays | Maintains | Overweight → Overweight | — | $170.80 | $163.55 | -4.2% | -6.1% | +1.7% | -5.1% | +5.1% | +2.3% |
| Feb 13 | BTIG | Maintains | Buy → Buy | — | $166.36 | $166.16 | -0.1% | -0.4% | -0.0% | +3.1% | -6.1% | +1.7% |
| Feb 6 | Wedbush | Maintains | Outperform → Outperform | — | $177.74 | $177.75 | +0.0% | +0.3% | -4.9% | +1.0% | +0.7% | -3.6% |
| Feb 4 | Citizens | Downgrade | Market Outperform → Market Perform | — | $185.79 | $182.16 | -2.0% | -0.8% | -3.6% | +0.3% | -4.9% | +1.0% |
| Feb 4 | KeyBanc Capital Markets | Maintains | Overweight → Overweight | — | $185.79 | $182.16 | -2.0% | -0.8% | -3.6% | +0.3% | -4.9% | +1.0% |
| Feb 3 | UBS | Maintains | Buy → Buy | — | $204.89 | $202.38 | -1.2% | -9.3% | -0.8% | -3.6% | +0.3% | -4.9% |
| Jan 9 | Wells Fargo | Maintains | Equal Weight → Equal Weight | — | $217.80 | $216.60 | -0.6% | +0.9% | -1.8% | -1.4% | -2.4% | +0.1% |
| Jan 8 | Cantor Fitzgerald | Maintains | Neutral → Neutral | — | $217.83 | $217.64 | -0.1% | -0.0% | +0.9% | -1.8% | -1.4% | -2.4% |
| Jan 6 | Argus | Maintains | Buy → Buy | — | $214.69 | $214.01 | -0.3% | -0.3% | +1.8% | -0.0% | +0.9% | -1.8% |
| Jan 6 | Bernstein | Maintains | Market Perform → Market Perform | — | $214.69 | $214.01 | -0.3% | -0.3% | +1.8% | -0.0% | +0.9% | -1.8% |
| Dec 23 | BTIG | Maintains | Buy → Buy | — | $216.28 | $215.83 | -0.2% | +0.6% | +0.1% | -0.1% | +0.0% | -0.3% |
| Date | Insider | Title | Type | Shares | Price | Value | Owned After | D1% | D5% |
|---|---|---|---|---|---|---|---|---|---|
| May 26, 2026 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | Sell | 5,250 | $165.56 | $869K | 425,075 | +0.86% | -1.45% |
| May 26, 2026 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | Sell | 7,470 | $164.64 | $1.2M | 430,325 | +0.86% | -1.45% |
| May 26, 2026 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | Sell | 29,399 | $163.58 | $4.8M | 437,795 | +0.86% | -1.45% |
| May 26, 2026 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | Sell | 20,381 | $162.96 | $3.3M | 467,194 | +0.86% | -1.45% |
8-K · 1.01
! Medium
Booking Holdings Inc. -- 8-K 1.01: Financing / Debt Agreement
May 11
8-K · 5.03
! Medium
Unknown — 8-K 5.03: Amendment to Articles / Bylaws
Booking Holdings executed a stock split, increasing share count and lowering per-share price, making shares more accessible to retail investors while maintaining equivalent ownership percentages for existing shareholders.
Apr 2
8-K · 5.02
!!! Very High
Unknown — 8-K 5.02: Executive Change
An executive's equity compensation structure with performance conditions and service requirements suggests the company is retaining leadership talent while tying rewards to sustained performance, which could indicate confidence in strategic direction but also potential execution risks if targets aren't met.
Apr 2
8-K · 5.02
!!! Very High
Unknown — 8-K 5.02: Executive Change
Booking Holdings' CFO retirement creates uncertainty about financial strategy and leadership continuity, potentially pressuring the stock until a successor is named and their vision clarified.
Apr 1
8-K · 8.01
!! High
Booking Holdings Inc. -- 8-K 8.01: Material Event / Announcement
Booking Holdings announced a 25-for-1 forward stock split effective February 18, 2026, which will increase share count and reduce per-share price, potentially improving accessibility for retail investors.
Feb 18
Institutional (13F) — Top 20
All ↗
| # | Manager | Shares | Value | Chg | Period |
|---|---|---|---|---|---|
| 1 | Vanguard Capital Management Llc | 2,076,436 | $8.7B | New | Mar 2026 |
| 2 | Morgan Stanley | 1,188,462 | $6.4B | Reduced | Dec 2025 |
| 3 | Jpmorgan Chase & Co | 1,070,206 | $4.4B | Reduced | Mar 2026 |
| 4 | Dodge & Cox | 997,498 | $4.2B | Added | Mar 2026 |
| 5 | Capital World Investors | 769,161 | $3.2B | Added | Mar 2026 |
| 6 | Vanguard Portfolio Management Llc | 589,389 | $2.5B | New | Mar 2026 |
| 7 | Northern Trust Corp | 357,433 | $1.5B | — | Mar 2026 |
| 8 | Invesco Ltd. | 353,550 | $1.5B | Reduced | Mar 2026 |
| 9 | Bank Of New York Mellon Corp | 344,745 | $1.5B | Reduced | Mar 2026 |
| 10 | Fmr Llc | 319,758 | $1.3B | Reduced | Mar 2026 |
| 11 | Nuveen, Llc | 318,308 | $1.3B | Reduced | Mar 2026 |
| 12 | Aqr Capital Management Llc | 318,539 | $1.3B | Added | Mar 2026 |
| 13 | Janus Henderson Group Plc | 270,019 | $1.1B | New | Mar 2026 |
| 14 | Arrowstreet Capital, Limited Partnership | 261,383 | $1.1B | Added | Mar 2026 |
| 15 | Ninety One Uk Ltd | 253,374 | $1.1B | Added | Mar 2026 |
| 16 | Rothschild & Co Wealth Management Uk Ltd | 171,900 | $724M | Added | Mar 2026 |
| 17 | Acadian Asset Management Llc | 168,618 | $710M | Added | Mar 2026 |
| 18 | Victory Capital Management Inc | 158,316 | $667M | Added | Mar 2026 |
| 19 | Ubs Group Ag | 150,787 | $635M | Added | Mar 2026 |
| 20 | D.e. Shaw & Co | 146,649 | $617M | Reduced | Mar 2026 |
Mutual Funds / ETFs (N-PORT) — Top 20
All ↗
Valuation
Market Cap
$140.17B
Enterprise Value
$139.24B
P/E (TTM)
25.95x
Forward P/E
16.31x
PEG Ratio
-6.65x
P/B
—
P/S
5.21x
P/FCF
15.43x
EV/EBITDA
15.11x
Shares Out
816.0M
Financials (TTM)
Revenue
$26.92B
Net Income
$5.40B
EBITDA
$9.22B
Free Cash Flow
$9.09B
Op Cash Flow
$9.41B
EPS Basic
$6.66
EPS Diluted
$6.62
EPS Forward
$10.53
Gross Margin
100.0%
Op Margin
34.5%
Net Margin
20.1%
Balance Sheet
Total Assets
$29.26B
Total Liab.
$34.84B
Total Equity
-$5.58B
Cash
$17.79B
LT Debt
$16.86B
Book Value/Sh
$-6.88
Debt/Equity
-3.46x
Current Ratio
1.33
Quick Ratio
1.33
Returns & Growth
ROE
-3.3%
ROA
1.0%
ROIC
50.8%
Rev Growth YoY
+13.4%
EPS Growth YoY
-4.8%
Price Returns
2W
+8.4%
1M
-0.6%
3M
-1.3%
6M
-14.8%
12M
-24.2%
Technicals
52W High
$232.64
52W Low
$154.13
50d MA
$169.47
200d MA
$190.71
RSI (14)
55.60
ATR (14)
$5.63
Beta
1.20
Avg Volume
7.9M
Dividends
Div Rate
$1.54
Div Yield
0.9%
Frequency
4
Ex-Div Date
Mar 6, 2026
Analyst Price Targets
Consensus
$231.72
High
$309.84
Low
$175.00
Median
$225.00
Data updated apr 24, 2026 9:51pm
· Source: financialmodelingprep.com