BZUN
Baozun Inc. NASDAQ Listed May 20, 2015$2.72
-2.51%
vs $2.79
Mkt Cap $157.3M
52w Low $2.10
23.2% of range
52w High $4.77
50d MA $2.71
200d MA $2.95
P/E (TTM)
-0.8x
EV/EBITDA
—
P/B
0.0x
Debt/Equity
0.6x
ROE
-6.7%
P/FCF
0.6x
RSI (14)
50.90
ATR (14)
$0.10
Beta
0.40
50d MA
$2.71
200d MA
$2.95
Avg Volume
286.5K
Baozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.
No. 1-9, West Jiangchang Road · Shanghai, F4 200436 · CN
| Date | Time | Est | Rptd | Surp | Base | Gap% | D1% | D2% | D3% | D4% | D5% | Guide ▲★ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mar 25, 2026 | BMO | — | 0.39 | — | 2.48 | -0.4% | -12.1% | -3.7% | +11.4% | +2.1% | +0.0% | — |
| Nov 25, 2025 | BMO | — | -0.10 | — | 2.75 | +1.8% | +0.7% | +3.2% | +1.0% | -3.5% | +2.2% | — |
| Aug 28, 2025 | BMO | — | -0.04 | — | 3.19 | -1.3% | +6.3% | +11.8% | +6.3% | -4.2% | -7.3% | — |
| May 21, 2025 | BMO | -1.42 | -0.14 | +90.1% | 3.08 | -1.3% | -2.6% | +1.7% | -1.6% | -1.7% | +1.4% | — |
| Mar 20, 2025 | BMO | 0.53 | 0.11 | -79.2% | 3.06 | -1.0% | -2.0% | +0.7% | -2.3% | -1.7% | +1.0% | — |
| Nov 21, 2024 | BMO | — | -0.16 | — | 2.38 | +0.0% | -0.4% | +6.8% | +2.4% | +4.2% | -5.6% | — |
| Aug 28, 2024 | BMO | 0.02 | -0.01 | -140.5% | 2.22 | -0.5% | +4.5% | -1.3% | -1.7% | +0.9% | +0.4% | — |
| May 28, 2024 | BMO | -0.00 | -0.03 | -1007.4% | 2.66 | -0.4% | +2.3% | +2.2% | -4.0% | +0.7% | -2.2% | — |
| Mar 21, 2024 | BMO | 1.12 | 0.07 | -93.8% | 2.40 | -2.1% | -4.2% | -0.4% | -0.4% | +1.8% | -0.9% | — |
| Nov 22, 2023 | BMO | -1.46 | -0.18 | +87.7% | 2.93 | -1.0% | +5.5% | -8.1% | -2.5% | -2.2% | +10.0% | — |
| Aug 28, 2023 | BMO | -0.21 | -0.01 | +95.2% | 4.15 | -1.4% | -1.0% | -2.9% | -2.0% | +4.1% | -1.2% | — |
| May 25, 2023 | BMO | -0.00 | -0.03 | -1199.1% | 3.84 | +0.5% | +6.8% | -3.4% | -0.8% | +3.8% | +4.9% | — |
| Date | Firm | Action | Grade | Target | Base | Open | Gap% | D1% | D2% | D3% | D4% | D5% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 26 | Citigroup | Maintains | Buy → Buy | — | $2.53 | $2.54 | +0.4% | +2.4% | +4.2% | -5.6% | +8.6% | -5.1% |
| Aug 30 | CLSA | Downgrade | Outperform → Hold | — | $2.32 | $2.29 | -1.3% | -1.3% | -1.7% | +0.9% | +0.4% | +0.9% |
| Feb 8 | Daiwa Capital | Maintains | Outperform → Buy | — | $2.34 | $2.37 | +1.3% | -0.4% | +0.9% | +8.5% | -8.2% | +4.7% |
| Aug 29 | HSBC | Maintains | Hold → Hold | — | $4.15 | $4.09 | -1.4% | -1.0% | -2.9% | -2.0% | +4.1% | -1.2% |
| Aug 15 | Citigroup | Maintains | Buy → Buy | — | $4.22 | $4.16 | -1.4% | -3.3% | -1.2% | -0.2% | -5.7% | -1.3% |
| May 31 | Citigroup | Maintains | Buy → Buy | — | $3.96 | $3.90 | -1.5% | -0.8% | +3.8% | +4.9% | -5.8% | +2.7% |
| Mar 27 | Citigroup | Maintains | Buy → Buy | — | $5.22 | $5.13 | -1.7% | -3.6% | +4.4% | +4.0% | +4.6% | +5.4% |
| Mar 23 | HSBC | Maintains | Hold → Hold | — | $5.20 | $5.41 | +4.0% | +6.0% | -5.3% | -3.6% | +4.4% | +4.0% |
| Feb 27 | CLSA | Upgrade | Underperform → Outperform | — | $6.04 | $6.48 | +7.3% | +3.6% | +0.5% | +3.2% | +0.5% | +0.5% |
| Jan 11 | JP Morgan | Upgrade | Neutral → Overweight | — | $6.35 | $6.70 | +5.5% | +11.5% | +4.1% | +10.2% | -9.5% | -5.3% |
| Nov 30 | Citigroup | Maintains | Buy → Buy | — | $4.02 | $4.00 | -0.5% | +8.0% | +0.0% | +17.1% | -5.9% | -2.3% |
| May 16 | JP Morgan | Upgrade | Underweight → Neutral | — | $7.64 | $7.67 | +0.4% | +2.4% | +5.4% | -1.6% | +6.5% | -0.8% |
| Mar 14 | JP Morgan | Downgrade | Overweight → Underweight | — | $6.49 | $5.95 | -8.3% | -12.6% | +5.2% | +26.3% | -9.7% | +6.8% |
| Mar 11 | HSBC | Maintains | Hold → Hold | — | $7.59 | $7.78 | +2.5% | -14.5% | -12.6% | +5.2% | +26.3% | -9.7% |
| Dec 2 | CLSA | Maintains | Buy → Outperform | — | $14.55 | $14.12 | -3.0% | -3.4% | -8.4% | +8.4% | +5.5% | -1.2% |
| Jul 23 | Credit Suisse | Downgrade | Outperform → Underperform | — | $31.87 | $30.00 | -5.9% | -16.8% | -9.4% | +0.3% | +5.3% | +1.0% |
| Jan 26 | CICC | Downgrade | Outperform → Market Perform | — | $35.55 | $36.68 | +3.2% | +35.0% | -10.4% | -2.3% | -2.5% | +0.1% |
| Nov 24 | Credit Suisse | Downgrade | Outperform → Neutral | — | $38.64 | $39.01 | +1.0% | -3.0% | +1.5% | +2.4% | -4.6% | +4.5% |
| Aug 25 | 86 Research | Maintains | Hold → Hold | — | $40.99 | $42.22 | +3.0% | +5.4% | -2.4% | -1.2% | -1.2% | +0.7% |
| Jun 4 | BofA Securities | Maintains | Neutral → Neutral | — | $34.15 | $34.20 | +0.1% | -2.7% | +4.0% | -0.9% | -6.1% | +5.4% |
| Dec 9 | HSBC | Maintains | Hold → Hold | — | $35.29 | $34.92 | -1.0% | -2.9% | +3.3% | -0.8% | +0.4% | -0.7% |
| Nov 22 | Credit Suisse | Downgrade | Outperform → Neutral | — | $35.90 | $35.93 | +0.1% | +0.1% | +0.9% | -1.1% | +2.8% | +3.0% |
| Aug 26 | BofA Securities | Maintains | Buy → Buy | — | $40.40 | $41.40 | +2.5% | +1.5% | +2.8% | +1.5% | +5.3% | +1.6% |
| Aug 5 | Jefferies | Maintains | Buy → Buy | — | $45.36 | $42.08 | -7.2% | -8.1% | +2.1% | -1.4% | +3.9% | +0.8% |
| Jan 30 | BofA Securities | Maintains | Buy → Buy | — | $39.22 | $38.07 | -2.9% | -2.7% | +2.0% | -1.6% | -7.9% | -1.4% |
| Sep 11 | BofA Securities | Maintains | Buy → Buy | — | $31.56 | $32.02 | +1.5% | +1.9% | +8.6% | +7.0% | -2.4% | +3.4% |
| Aug 23 | Deutsche Bank | Downgrade | Buy → Hold | — | $26.23 | $26.16 | -0.3% | +10.2% | -0.3% | -7.7% | +1.3% | -1.3% |
| Jul 21 | BofA Securities | Maintains | Buy → Buy | — | $29.89 | $30.70 | +2.7% | +8.3% | +5.6% | -5.8% | +2.0% | +6.2% |
| May 4 | Deutsche Bank | Maintains | Buy → Buy | — | $15.78 | $15.82 | +0.3% | -0.5% | +12.5% | -0.1% | +9.4% | +1.8% |
| Jun 15 | Morgan Stanley | Maintains | Overweight → Overweight | — | $12.48 | $12.20 | -2.2% | -5.1% | +0.8% | -0.3% | +1.7% | -2.6% |
| Date | Insider | Title | Type | Shares | Price | Value | Owned After | D1% | D5% |
|---|---|---|---|---|---|---|---|---|---|
| Jun 18, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.77 | $28K | 1,613,872 | — | — |
| Jun 17, 2026 | Wu JunhuaDir/Off | Chief Strategy Officer | Buy | 18,500 | $2.84 | $53K | 224,770 | — | — |
| Jun 17, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.83 | $28K | 1,603,872 | — | — |
| Jun 16, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.72 | $27K | 1,593,872 | +1.82% | — |
| Jun 15, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.79 | $28K | 1,583,872 | +1.82% | — |
| Jun 12, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.72 | $27K | 1,573,872 | -0.73% | — |
| Jun 11, 2026 | Wu JunhuaDir/Off | Chief Strategy Officer | Buy | 18,000 | $2.69 | $48K | 206,270 | -0.73% | — |
| Jun 11, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.67 | $27K | 1,563,872 | -0.73% | — |
| Jun 10, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.64 | $26K | 1,553,872 | +1.85% | +1.82% |
| Jun 9, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.72 | $27K | 1,543,872 | +1.85% | +1.82% |
| Jun 8, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.77 | $28K | 1,533,872 | -1.89% | -0.73% |
| Jun 5, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.65 | $26K | 1,523,872 | -1.89% | -0.73% |
| Jun 4, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.67 | $27K | 1,513,872 | +1.13% | +1.85% |
| Jun 3, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.63 | $26K | 1,503,872 | +1.13% | +1.85% |
| Jun 2, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.69 | $27K | 1,493,872 | +1.14% | -1.89% |
| Jun 1, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.73 | $27K | 1,483,872 | +1.14% | -1.89% |
| Jun 1, 2026 | Wu JunhuaDir/Off | Chief Strategy Officer | Buy | 20,000 | $2.70 | $54K | 188,270 | +1.14% | -1.89% |
| May 29, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.57 | $26K | 1,473,872 | -1.11% | +1.13% |
| May 28, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.56 | $26K | 1,463,872 | -1.11% | +1.13% |
| May 28, 2026 | Wu JunhuaDir/Off | Chief Strategy Officer | Buy | 19,500 | $2.56 | $50K | 168,270 | -1.11% | +1.13% |
| May 27, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.58 | $26K | 1,453,872 | +1.17% | +1.14% |
| May 26, 2026 | Wu JunhuaDir/Off | Chief Strategy Officer | Buy | 10,000 | $2.55 | $26K | 148,770 | +1.17% | +1.14% |
| May 26, 2026 | Qiu WenbinDir/Off | Chief Executive Officer | Buy | 10,000 | $2.55 | $26K | 1,443,872 | +1.17% | +1.14% |
No recent filings available.
Institutional (13F) — Top 20
All ↗
| # | Manager | Shares | Value | Chg | Period |
|---|---|---|---|---|---|
| 1 | Schroder Investment Management Group | 2,414,558 | $6M | — | Mar 2026 |
| 2 | Acadian Asset Management Llc | 2,116,457 | $5M | — | Mar 2026 |
| 3 | Morgan Stanley | 1,165,698 | $3M | Reduced | Dec 2025 |
| 4 | Two Sigma Investments, Lp | 963,515 | $2M | Added | Mar 2026 |
| 5 | Marshall Wace, Llp | 548,415 | $1M | Added | Mar 2026 |
| 6 | First Beijing Investment Ltd | 444,328 | $1M | New | Mar 2026 |
| 7 | Aia Group Ltd | 399,018 | $954K | — | Mar 2026 |
| 8 | Arrowstreet Capital, Limited Partnership | 378,772 | $905K | Reduced | Mar 2026 |
| 9 | D.e. Shaw & Co | 269,491 | $644K | Added | Mar 2026 |
| 10 | Susquehanna International Group, Llp | 217,953 | $521K | Reduced | Mar 2026 |
| 11 | Renaissance Technologies Llc | 196,016 | $468K | Reduced | Mar 2026 |
| 12 | Qube Research & Technologies Ltd | 195,596 | $467K | Added | Mar 2026 |
| 13 | Jpmorgan Chase & Co | 185,082 | $433K | Added | Mar 2026 |
| 14 | Ubs Group Ag | 155,091 | $371K | Reduced | Mar 2026 |
| 15 | Marex Group Plc | 119,224 | $285K | Reduced | Mar 2026 |
| 16 | Citadel Advisors Llc | 111,944 | $268K | Added | Mar 2026 |
| 17 | Simplex Trading, Llc | 110,879 | $265K | Added | Mar 2026 |
| 18 | Commonwealth Of Pennsylvania Public School Empls Retrmt Sys | 92,523 | $221K | — | Mar 2026 |
| 19 | Millennium Management | 82,031 | $196K | Reduced | Mar 2026 |
| 20 | Polunin Capital Partners Ltd | 60,222 | $153K | — | Mar 2026 |
Mutual Funds / ETFs (N-PORT) — Top 17
All ↗
Valuation
Market Cap
$157.3M
Enterprise Value
-$2.64B
P/E (TTM)
-0.84x
Forward P/E
0.94x
PEG Ratio
-0.15x
P/B
0.03x
P/S
0.02x
P/FCF
0.59x
EV/EBITDA
—
Shares Out
57.8M
Financials (TTM)
Revenue
$10.26B
Net Income
-$186.5M
EBITDA
-$98.4M
Free Cash Flow
$266.6M
Op Cash Flow
$420.4M
EPS Basic
$-4.05
EPS Diluted
$-3.25
EPS Forward
$2.90
Gross Margin
51.0%
Op Margin
1.6%
Net Margin
-1.8%
Balance Sheet
Total Assets
$9.70B
Total Liab.
$4.20B
Total Equity
$5.50B
Cash
$2.80B
LT Debt
$0
Book Value/Sh
$95.03
Debt/Equity
0.62x
Current Ratio
1.87
Quick Ratio
1.52
Returns & Growth
ROE
-6.7%
ROA
-2.5%
ROIC
-0.0%
Rev Growth YoY
+2.7%
EPS Growth YoY
-31.1%
Price Returns
2W
-4.1%
1M
-4.8%
3M
+3.2%
6M
-9.4%
12M
-9.1%
Technicals
52W High
$4.77
52W Low
$2.10
50d MA
$2.71
200d MA
$2.95
RSI (14)
50.90
ATR (14)
$0.10
Beta
0.40
Avg Volume
286K
Dividends
Div Rate
$0.00
Div Yield
—
Frequency
—
Ex-Div Date
—
Analyst Price Targets
Consensus
$5.35
High
$10.00
Low
$2.20
Median
$4.60
Data updated apr 26, 2026 10:03am
· Source: financialmodelingprep.com