DRCT
Direct Digital Holdings, Inc. NASDAQ Listed Feb 11, 2022$0.80
-47.34%
vs $1.51
Mkt Cap $588.0K
52w Low $0.72
0.1% of range
52w High $113.81
50d MA $2.19
200d MA $4.54
P/E (TTM)
—
EV/EBITDA
—
P/B
—
Debt/Equity
-6.8x
ROE
-296.2%
P/FCF
-0.1x
RSI (14)
40.70
ATR (14)
$0.17
Beta
6.03
50d MA
$2.19
200d MA
$4.54
Avg Volume
302.6K
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
1233 West Loop South · Houston, TX 77027 · US
| Date | Time | Est | Rptd | Surp | Base | Gap% | D1% | D2% | D3% | D4% | D5% | Guide ▲★ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Aug 13, 2026 | BMO | -9.60 | -5.78 | +39.8% | 2.77 | -0.7% | -0.7% | -4.0% | +0.8% | -1.5% | +0.0% | — |
| May 11, 2026 | BMO | -7.74 | -10.32 | -33.3% | 4.03 | +4.0% | -7.9% | -13.7% | +12.8% | +12.2% | -2.5% | — |
| Mar 31, 2026 | BMO | -35.20 | -45.28 | -28.6% | 3.24 | +2.5% | -4.9% | -1.3% | +7.2% | -4.3% | -7.7% | — |
| Nov 6, 2025 | BMO | -8.79 | -13.19 | -50.1% | 69.24 | -36.5% | -34.5% | +3.4% | -6.7% | -0.3% | +44.0% | — |
| Aug 5, 2025 | BMO | -26.68 | -12.64 | +52.6% | 130.92 | -9.3% | -18.6% | -15.8% | +4.1% | -2.1% | -2.1% | — |
| May 6, 2025 | BMO | -0.28 | -19.23 | -6892.7% | 192.88 | -11.0% | -21.6% | +0.9% | -6.9% | -8.3% | +2.6% | — |
| Mar 27, 2025 | BMO | -22.00 | -29.67 | -34.9% | 292.60 | -36.8% | -45.1% | -12.3% | -0.1% | +2.6% | -10.1% | — |
| Nov 12, 2024 | BMO | 6.05 | -39.01 | -744.8% | 580.80 | -20.5% | -29.2% | +3.2% | -18.7% | -16.6% | +8.4% | — |
| Oct 15, 2024 | BMO | 0.13 | -0.16 | -223.1% | 789.80 | -2.5% | -22.8% | +5.1% | +1.4% | -11.5% | +3.4% | — |
| Jul 4, 2024 | BMO | -0.13 | -0.11 | +15.4% | 937.20 | — | — | — | -1.7% | -4.0% | -0.3% | — |
| Mar 26, 2024 | BMO | 0.26 | 17.58 | +6576.8% | 5832.20 | -48.1% | -39.5% | -5.0% | -6.1% | -10.4% | +4.5% | — |
| Nov 9, 2023 | BMO | 0.05 | 0.23 | +331.3% | 574.20 | +33.0% | +54.8% | +23.5% | -1.2% | +14.8% | -5.7% | — |
| Aug 10, 2023 | AMC | 0.07 | 0.08 | +14.3% | 574.20 | +8.0% | -7.7% | +5.0% | +4.0% | -2.3% | -7.8% | — |
| May 11, 2023 | AMC | -0.08 | -0.09 | -9.1% | 666.60 | -10.9% | -5.0% | +14.6% | +15.5% | -2.6% | +1.1% | — |
| Date | Firm | Action | Grade | Target | Base | Open | Gap% | D1% | D2% | D3% | D4% | D5% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apr 8 | Benchmark | Maintains | Speculative Buy → Speculative Buy | — | $3.12 | $3.15 | +1.0% | -7.7% | -6.9% | -11.2% | +12.6% | +2.2% |
| Nov 7 | Benchmark | Maintains | Buy → Speculative Buy | — | $69.24 | $44.00 | -36.5% | -34.5% | +3.4% | -6.7% | -0.3% | +44.0% |
| May 7 | Benchmark | Maintains | Buy → Buy | — | $192.88 | $171.60 | -11.0% | -21.6% | +0.9% | -6.9% | -8.3% | +2.6% |
| Apr 24 | Benchmark | Maintains | Buy → Buy | — | $1524.60 | $1366.20 | -10.4% | -10.0% | -1.9% | -7.2% | -3.5% | -4.4% |
| Mar 27 | Roth MKM | Maintains | Buy → Buy | — | $5832.20 | $3025.00 | -48.1% | -39.5% | -5.0% | -6.1% | -10.4% | +4.5% |
| Mar 27 | Benchmark | Maintains | Buy → Buy | — | $5832.20 | $3025.00 | -48.1% | -39.5% | -5.0% | -6.1% | -10.4% | +4.5% |
| Mar 27 | Noble Capital Markets | Downgrade | Outperform → Market Perform | — | $5832.20 | $3025.00 | -48.1% | -39.5% | -5.0% | -6.1% | -10.4% | +4.5% |
| Mar 13 | Roth MKM | Maintains | Buy → Buy | — | $5040.20 | $5143.60 | +2.1% | +16.9% | +3.1% | +17.7% | -11.2% | -5.8% |
| Mar 6 | Benchmark | Maintains | Buy → Buy | — | $5244.80 | $5385.60 | +2.7% | -8.9% | +5.5% | +2.7% | -6.2% | +3.8% |
| Nov 28 | Roth MKM | Maintains | Buy → Buy | — | $2769.80 | $2701.60 | -2.5% | -18.0% | +17.2% | -3.0% | +3.4% | +10.5% |
| Nov 10 | Benchmark | Maintains | Buy → Buy | — | $574.20 | $763.40 | +33.0% | +54.8% | +23.5% | -1.2% | +14.8% | -5.7% |
| Sep 27 | Roth MKM | Maintains | Buy → Buy | — | $556.60 | $534.60 | -4.0% | -2.0% | +6.0% | -2.7% | +5.9% | -8.9% |
| May 15 | EF Hutton | Maintains | Buy → Buy | — | $633.60 | $613.80 | -3.1% | +14.6% | +15.5% | -2.6% | +1.1% | +6.4% |
| Apr 20 | EF Hutton | Maintains | Buy → Buy | — | $697.40 | $706.20 | +1.3% | -0.3% | -1.6% | -4.2% | -3.4% | -0.3% |
| Mar 27 | EF Hutton | Maintains | Buy → Buy | — | $772.20 | $741.40 | -4.0% | -13.1% | +0.3% | -3.3% | +5.4% | +3.8% |
| Mar 24 | Benchmark | Maintains | Buy → Buy | — | $759.00 | $785.40 | +3.5% | +1.7% | -13.1% | +0.3% | -3.3% | +5.4% |
| Feb 9 | EF Hutton | Maintains | Buy → Buy | — | $1282.60 | $1315.60 | +2.6% | -5.5% | -7.3% | +2.2% | -2.5% | +2.0% |
| Jul 12 | Noble Capital Markets | Maintains | Outperform → Outperform | — | $292.60 | $312.40 | +6.8% | +7.5% | +8.4% | -0.6% | -2.6% | -0.7% |
| Mar 28 | Roth Capital | Maintains | Buy → Buy | — | $587.40 | $587.40 | +0.0% | -13.9% | +12.2% | +60.5% | +5.3% | -2.8% |
| Mar 9 | Benchmark | Maintains | Buy → Buy | — | $264.00 | $517.00 | +95.8% | +107.5% | -4.0% | +13.8% | +4.8% | -5.6% |
| Date | Insider | Title | Type | Shares | Price | Value | Owned After | D1% | D5% |
|---|---|---|---|---|---|---|---|---|---|
| Sep 2, 2026 | Walker Mark DDir/Off | Chairman and CEO | Sell | 500 | $1.90 | $950 | 7,864 | -1.51% | -3.39% |
| Sep 1, 2026 | Walker Mark DDir/Off | Chairman and CEO | Sell | 1,636 | $2.06 | $3K | 8,364 | -1.51% | -3.39% |
| Jun 12, 2026 | Cohen RichardDir | — | Sell | 25 | $2.91 | $73 | 501 | +2.65% | -1.81% |
| Jun 12, 2026 | Leatherberry Antoinette ReneeDir | — | Sell | 23 | $2.91 | $67 | 531 | +2.65% | -1.81% |
| Jun 12, 2026 | Walker Mark DDir/Off | Chairman and CEO | Sell | 1,363 | $2.80 | $4K | — | +2.65% | -1.81% |
| Jun 12, 2026 | Locke MistelleDir | — | Sell | 25 | $2.91 | $73 | 369 | +2.65% | -1.81% |
| Jun 9, 2026 | Cohen RichardDir | — | Sell | 76 | $2.96 | $225 | 489 | +2.65% | -1.81% |
| Jun 9, 2026 | Leatherberry Antoinette ReneeDir | — | Sell | 67 | $2.96 | $198 | 517 | +2.65% | -1.81% |
| Jun 9, 2026 | Locke MistelleDir | — | Sell | 76 | $2.96 | $225 | 357 | +2.65% | -1.81% |
| Jan 16, 2026 | Locke MistelleDir | — | Sell | 31 | $6.51 | $202 | 184 | +2.65% | -1.81% |
8-K · 1.01
!! High
Direct Digital Holdings, Inc. -- 8-K 1.01: Material Agreement
Oct 1
8-K · 1.01
!! High
Direct Digital Holdings, Inc. -- 8-K 1.01: Material Agreement
Aug 28
8-K · 8.01
!! High
Direct Digital Holdings, Inc. -- 8-K 8.01: Material Event / Announcement
Aug 21
8-K · 2.02
!! High
Direct Digital Holdings, Inc. -- 8-K 2.02: Earnings Results
Direct Digital Holdings reported its August 2026 financial results, providing investors with updated operational performance and financial condition metrics for the company.
Aug 12
8-K · 5.02
!!! Very High
Direct Digital Holdings, Inc. -- 8-K 5.02: Executive Change
Jul 31
8-K · 8.01
!! High
Direct Digital Holdings, Inc. -- 8-K 8.01: Material Event / Announcement
Direct Digital Holdings announced a material event requiring SEC disclosure, though the specific details are incorporated by reference elsewhere in the filing, limiting immediate clarity for investors on the announcement's impact.
Jun 11
8-K · 5.02
!!! Very High
Direct Digital Holdings, Inc. -- 8-K 5.02: Executive Change
Direct Digital Holdings appointed Ohad Harlev as an Independent Director, strengthening board oversight and governance for the digital advertising platform company.
Jun 4
8-K · 2.02
!! High
Direct Digital Holdings, Inc. -- 8-K 2.02: Earnings Results
Direct Digital Holdings reported earnings results, with detailed financial performance metrics available in the attached press release that investors should review for revenue, profitability, and guidance implications.
May 11
8-K · 7.01
! Medium
Direct Digital Holdings, Inc. -- 8-K 7.01: Regulation FD Disclosure
Direct Digital Holdings announced material information on April 23, 2026, disclosed via press release to maintain fair disclosure compliance with securities regulations.
Apr 23
8-K
Unknown — 8-K Filing
DRCT faces imminent delisting risk if it fails to maintain a $1.00 minimum bid price over the next year, creating significant downside pressure and potential forced liquidation for shareholders.
Apr 7
8-K
Unknown — 8-K Filing
Strong buy-side growth of 28% demonstrates core business momentum, while aggressive cost cuts of 12-18% suggest management is prioritizing profitability despite overall revenue decline, potentially signaling near-term margin expansion.
Apr 1
8-K · 8.01
!! High
Direct Digital Holdings, Inc. -- 8-K 8.01: Material Event / Announcement
Direct Digital Holdings received a Nasdaq compliance extension through January 30, 2026, to meet minimum bid price requirements after implementing a 55-to-1 reverse stock split to regain listing standards.
Feb 12
8-K · 8.01
!! High
Direct Digital Holdings, Inc. -- 8-K 8.01: Material Event / Announcement
Direct Digital Holdings (DRCT) completed a reverse stock split on January 12, 2026, requiring restatement of prior financial statements to reflect the adjusted share structure.
Feb 9
Institutional (13F) — Top 4
All ↗
| # | Manager | Shares | Value | Chg | Period |
|---|---|---|---|---|---|
| 1 | Vanguard Capital Management Llc | 6,905 | $19K | New | Jun 2026 |
| 2 | Blackrock, Inc. | 33 | $90 | New | Jun 2026 |
| 3 | Caitong International Asset Management Co., Ltd | 1 | $3 | New | Jun 2026 |
| 4 | Sbi Securities Co., Ltd. | 1 | $3 | New | Jun 2026 |
Mutual Funds / ETFs (N-PORT) — Top 2
All ↗
| # | Fund | Shares | Value | Period |
|---|---|---|---|---|
| 1 | Fidelity Series Total Market Index Fund | 37 | $105 | May 2026 |
| 2 | Fidelity Total Market Index Fund | 25 | $71 | May 2026 |
Valuation
Market Cap
$588K
Enterprise Value
-$117K
P/E (TTM)
—
Forward P/E
—
PEG Ratio
-0.00x
P/B
—
P/S
0.01x
P/FCF
-0.05x
EV/EBITDA
—
Shares Out
308K
Financials (TTM)
Revenue
$30.9M
Net Income
-$23.0M
EBITDA
-$23.0M
Free Cash Flow
-$9.0M
Op Cash Flow
-$8.9M
EPS Basic
$-75.79
EPS Diluted
$-37.37
EPS Forward
$-31.78
Gross Margin
19.0%
Op Margin
-47.2%
Net Margin
-74.4%
Balance Sheet
Total Assets
$20.2M
Total Liab.
$27.2M
Total Equity
-$7.0M
Cash
$728K
LT Debt
$146K
Book Value/Sh
$-22.80
Debt/Equity
-6.80x
Current Ratio
0.18
Quick Ratio
0.18
Returns & Growth
ROE
-296.2%
ROA
-94.0%
ROIC
-247.8%
Rev Growth YoY
-44.3%
EPS Growth YoY
-4465.7%
Price Returns
2W
-11.2%
1M
-20.9%
3M
-47.0%
6M
-50.3%
12M
-97.8%
Technicals
52W High
$113.81
52W Low
$0.72
50d MA
$2.19
200d MA
$4.54
RSI (14)
40.70
ATR (14)
$0.17
Beta
6.03
Avg Volume
303K
Dividends
Div Rate
$0.00
Div Yield
—
Frequency
—
Ex-Div Date
—
Analyst Price Targets
Consensus
$440.00
High
$440.00
Low
$440.00
Median
$440.00
Data updated apr 25, 2026 5:43am
· Source: financialmodelingprep.com