HOG

Harley-Davidson, Inc. NYSE

Consumer Cyclical ·Auto - Recreational Vehicles ·US · harley-davidson.com

$23.21

Mkt Cap $2.6B

52w Low $17.09 43.2% of range 52w High $31.25

50d MA $20.43 200d MA $23.58

P/E (TTM) 8.7x

EV/EBITDA 4.9x

P/B 0.9x

Debt/Equity 1.0x

ROE 10.8%

P/FCF 5.9x

RSI (14) —

ATR (14) —

Beta 1.29

50d MA $20.43

200d MA $23.58

Avg Volume 3.7M

About

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. T…

Recent Earnings

Date	Time	Est	Rptd	Surp	Base	Gap%	D1%	D2%	D3%	D4%	D5%	1M%	Guide ▲★
Feb 10, 2026	BMO	-0.92	-2.44	-165.2%	20.14	-1.8%	+4.0%	+2.2%	-2.2%	+1.4%	+1.0%	-10.8%	—
Nov 4, 2025	BMO	1.38	3.10	+124.6%	27.11	-1.1%	-6.5%	-6.2%	-7.3%	-5.6%	-6.9%	-12.5%	—
Jul 30, 2025	BMO	0.99	0.88	-11.1%	22.95	+16.7%	+13.4%	+6.0%	+4.8%	+3.6%	+5.6%	+26.9%	—
May 1, 2025	BMO	0.80	1.07	+33.8%	22.42	+4.6%	+2.8%	+4.9%	+6.1%	+4.0%	+2.5%	+5.6%	—
Feb 5, 2025	BMO	-0.65	-0.93	-43.1%	26.82	+1.4%	-1.6%	-0.4%	+0.0%	-3.9%	-2.2%	-2.7%	—
Oct 24, 2024	BMO	0.79	0.91	+15.2%	34.13	+1.8%	-7.2%	-6.7%	-3.7%	-4.4%	-5.6%	+1.1%	—
Jul 25, 2024	BMO	1.40	1.63	+16.4%	33.87	+9.7%	+7.4%	+8.7%	+11.6%	+13.3%	+10.7%	+12.5%	—
Apr 25, 2024	BMO	1.51	1.72	+13.9%	39.44	-2.8%	-15.7%	-11.9%	-10.6%	-12.8%	-12.8%	-11.8%	—
Feb 8, 2024	BMO	0.04	0.18	+374.7%	34.54	+0.8%	+1.1%	+6.7%	+10.1%	+6.5%	+6.7%	+13.0%	—
Oct 26, 2023	BMO	1.36	1.38	+1.5%	28.82	-0.8%	-6.5%	-9.2%	-10.2%	-6.8%	-5.3%	+4.9%	—
Jul 27, 2023	BMO	1.25	1.22	-2.4%	37.67	+2.5%	+0.1%	+2.8%	+2.5%	+2.3%	+0.8%	-10.8%	—
Apr 27, 2023	BMO	1.39	2.04	+46.8%	36.90	+3.5%	-0.4%	+0.5%	-0.2%	-1.3%	-3.6%	-13.2%	—

Recent Analyst Ratings

Date	Firm	Action	Grade	Target	Base	Open	Gap%	D1%	D2%	D3%	D4%	D5%
Mar 4	UBS	Maintains	Neutral → Neutral	—	$18.49	$18.47	-0.1%	+5.2%	+3.2%	+3.9%	+1.5%	+2.3%
Jan 14	Citigroup	Maintains	Neutral → Neutral	—	$21.10	$21.04	-0.3%	-0.2%	-0.1%	-2.9%	-4.7%	-2.7%
Nov 19	Morgan Stanley	Maintains	Underweight → Underweight	—	$23.75	$23.73	-0.1%	-3.3%	-6.2%	-1.3%	+1.1%	+1.9%
Nov 13	UBS	Maintains	Neutral → Neutral	—	$25.20	$24.94	-1.0%	-1.5%	-1.9%	-5.2%	-5.8%	-8.9%
Nov 10	DA Davidson	Maintains	Buy → Buy	—	$25.59	$25.59	+0.0%	-1.4%	-1.0%	-1.5%	-3.0%	-3.4%
Oct 27	Morgan Stanley	Downgrade	Equal Weight → Underweight	—	$28.21	$27.60	-2.2%	-4.4%	-3.0%	-4.5%	-5.5%	-4.4%
Aug 25	DA Davidson	Maintains	Buy → Buy	—	$28.70	$28.89	+0.7%	+0.5%	+0.1%	+1.6%	+0.4%	+1.5%
Jul 8	UBS	Maintains	Neutral → Neutral	—	$24.34	$24.36	+0.1%	+1.2%	+1.4%	+3.2%	+1.2%	+1.2%
Jun 16	Citigroup	Maintains	Neutral → Neutral	—	$24.20	$24.84	+2.6%	+0.7%	-3.1%	-3.4%	-3.4%	-2.7%
May 14	Baird	Maintains	Neutral → Neutral	—	$25.00	$24.73	-1.1%	-0.3%	-2.4%	-1.2%	+1.4%	+3.8%
May 2	BofA Securities	Maintains	Buy → Buy	—	$23.04	$23.36	+1.4%	+2.0%	+3.2%	+1.2%	-0.3%	+1.6%
Apr 17	Citigroup	Maintains	Neutral → Neutral	—	$21.85	$21.90	+0.2%	+3.0%	+0.9%	+4.0%	+5.7%	+8.4%
Apr 4	Baird	Maintains	Neutral → Neutral	—	$23.01	$22.20	-3.5%	-0.1%	-1.0%	-9.5%	+2.9%	-6.6%
Apr 2	Citigroup	Maintains	Neutral → Neutral	—	$25.06	$24.75	-1.2%	+2.1%	-8.2%	-8.3%	-9.1%	-16.9%
Feb 20	UBS	Maintains	Neutral → Neutral	—	$26.77	$26.78	+0.0%	+0.6%	-1.3%	-1.1%	-0.8%	-1.6%
Feb 6	Morgan Stanley	Maintains	Equal Weight → Equal Weight	—	$26.40	$26.97	+2.2%	+1.2%	+1.6%	-2.4%	-0.6%	-1.1%
Feb 6	Citigroup	Maintains	Neutral → Neutral	—	$26.40	$26.97	+2.2%	+1.2%	+1.6%	-2.4%	-0.6%	-1.1%
Feb 4	DA Davidson	Maintains	Buy → Buy	—	$26.47	$26.34	-0.5%	+1.3%	-0.3%	+0.9%	+1.3%	-2.6%
Jan 30	BofA Securities	Maintains	Buy → Buy	—	$27.51	$27.71	+0.7%	+0.4%	-1.6%	-3.8%	-2.5%	-4.0%
Jan 23	Citigroup	Maintains	Neutral → Neutral	—	$28.26	$28.00	-0.9%	+1.7%	+0.5%	+0.5%	-2.8%	-2.7%
Jan 21	Morgan Stanley	Downgrade	Overweight → Equal Weight	—	$29.04	$28.69	-1.2%	-0.7%	-2.7%	-1.1%	-2.2%	-2.2%
Nov 7	UBS	Maintains	Neutral → Neutral	—	$33.35	$33.33	-0.1%	-0.4%	-1.3%	-0.9%	-4.6%	-4.3%
Oct 25	Citigroup	Maintains	Neutral → Neutral	—	$31.67	$32.09	+1.3%	+0.6%	+3.8%	+3.0%	+1.7%	+0.9%
Oct 15	BofA Securities	Maintains	Buy → Buy	—	$35.46	$35.34	-0.3%	-0.6%	+3.0%	+3.4%	+2.2%	+0.1%
Oct 2	Baird	Downgrade	Outperform → Neutral	—	$38.02	$36.27	-4.6%	-4.1%	-7.4%	-8.5%	-11.1%	-10.4%
Sep 19	Citigroup	Maintains	Neutral → Neutral	—	$38.36	$39.25	+2.3%	+3.1%	+0.6%	+0.9%	+0.3%	-0.5%
Aug 23	UBS	Maintains	Neutral → Neutral	—	$36.27	$36.58	+0.9%	+5.1%	+5.0%	+5.6%	+4.2%	+3.5%
Jul 26	Baird	Maintains	Outperform → Outperform	—	$36.39	$36.75	+1.0%	+1.2%	+3.9%	+5.4%	+3.1%	+0.3%
Jul 2	Baird	Maintains	Outperform → Outperform	—	$32.35	$32.43	+0.2%	-1.2%	+0.2%	-1.5%	-1.6%	-1.6%
Jun 12	Citigroup	Maintains	Neutral → Neutral	—	$33.72	$34.43	+2.1%	-0.4%	-1.7%	-3.6%	-0.5%	+0.9%
Apr 26	Morgan Stanley	Maintains	Overweight → Overweight	—	$33.23	$33.65	+1.3%	+4.6%	+6.0%	+3.5%	+3.5%	+5.4%
Apr 26	BMO Capital	Maintains	Outperform → Outperform	—	$33.23	$33.65	+1.3%	+4.6%	+6.0%	+3.5%	+3.5%	+5.4%
Apr 11	DA Davidson	Maintains	Buy → Buy	—	$41.34	$41.88	+1.3%	-1.8%	-3.9%	-5.4%	-6.1%	-8.2%
Apr 3	BMO Capital	Maintains	Outperform → Outperform	—	$43.09	$43.60	+1.2%	-0.6%	-2.2%	-2.3%	+0.2%	-0.5%
Mar 14	BofA Securities	Maintains	Buy → Buy	—	$39.98	$40.32	+0.9%	+1.3%	+2.6%	+1.9%	+3.7%	+6.5%
Mar 5	DA Davidson	Maintains	Buy → Buy	—	$36.67	$36.88	+0.6%	+7.2%	+5.3%	+6.6%	+4.9%	+6.4%
Feb 27	Citigroup	Maintains	Neutral → Neutral	—	$36.74	$37.01	+0.7%	-1.5%	-0.9%	-1.3%	-1.1%	-0.2%
Feb 16	UBS	Maintains	Neutral → Neutral	—	$37.75	$37.43	-0.8%	+0.3%	-0.5%	-0.5%	-0.7%	-2.6%
Feb 9	Baird	Maintains	Outperform → Outperform	—	$34.91	$35.04	+0.4%	+5.6%	+8.9%	+5.4%	+5.6%	+8.1%
Dec 18	Citigroup	Maintains	Neutral → Neutral	—	$35.47	$35.58	+0.3%	-2.8%	-0.7%	-2.5%	+1.2%	+1.2%
Oct 27	BMO Capital	Maintains	Outperform → Outperform	—	$26.96	$27.01	+0.2%	-2.9%	-4.0%	-0.4%	+1.3%	+3.3%
Oct 10	Citigroup	Maintains	Neutral → Neutral	—	$30.39	$30.39	+0.0%	+1.4%	+1.5%	-1.6%	-1.9%	-0.3%
Sep 8	Citigroup	Maintains	Neutral → Neutral	—	$33.51	$33.58	+0.2%	+0.1%	-2.8%	-0.1%	+0.4%	+2.6%
Jul 31	BMO Capital	Maintains	Outperform → Outperform	—	$38.72	$38.68	-0.1%	-0.3%	-0.5%	-1.9%	-2.9%	-3.0%
Jul 28	Baird	Maintains	Outperform → Outperform	—	$37.70	$38.39	+1.8%	+2.7%	+2.4%	+2.2%	+0.7%	-0.3%
Jul 21	DA Davidson	Upgrade	Neutral → Buy	—	$36.60	$38.09	+4.1%	+1.9%	+1.9%	+1.9%	+2.9%	+3.0%
Jul 13	UBS	Maintains	Neutral → Neutral	—	$35.87	$35.64	-0.6%	+0.5%	+0.3%	-1.6%	+0.1%	+2.4%
Jun 12	Citigroup	Maintains	Neutral → Neutral	—	$33.73	$33.63	-0.3%	-1.3%	+3.6%	+1.7%	+2.5%	+1.8%
May 12	Citigroup	Maintains	Neutral → Neutral	—	$34.40	$34.22	-0.5%	-2.1%	-4.0%	-7.8%	-4.3%	-2.7%
May 5	DA Davidson	Maintains	Neutral → Neutral	—	$34.24	$34.93	+2.0%	+3.5%	+4.1%	+3.4%	-0.2%	+0.5%

Recent Filings

8-K

Harley-Davidson, Inc. -- 8-K Filing

Harley-Davidson filed soliciting materials related to a pre-commencement tender offer, indicating the company is preparing a significant corporate transaction requiring shareholder communication.

Mar 6

8-K · 5.02 !!! Very High

Harley-Davidson, Inc. -- 8-K 5.02: Executive Change

The departure of a key executive creates near-term uncertainty about strategic direction and leadership continuity, potentially pressuring HOG stock until succession clarity emerges.

Feb 10

Data updated apr 25, 2026 1:47pm · Source: massive.com