MAX
MediaAlpha, Inc. NYSE Listed Oct 28, 2020$10.13
+1.10%
vs $10.02
Mkt Cap $676.5M
52w Low $7.17
45.3% of range
52w High $13.71
50d MA $9.18
200d MA $10.69
P/E (TTM)
26.0x
EV/EBITDA
—
P/B
—
Debt/Equity
37.3x
ROE
2036.4%
P/FCF
10.4x
RSI (14)
66.10
ATR (14)
$0.51
Beta
1.39
50d MA
$9.18
200d MA
$10.69
Avg Volume
547.2K
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.
700 South Flower Street · Los Angeles, CA 90017 · US
| Date | Time | Est | Rptd | Surp | Base | Gap% | D1% | D2% | D3% | D4% | D5% | Guide ▲★ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apr 29, 2026 | AMC | 0.25 | 0.21 | -16.0% | 10.00 | -3.3% | -14.9% | +6.9% | -2.3% | +6.3% | -5.1% | — |
| Feb 23, 2026 | AMC | 0.25 | 0.50 | +100.0% | 7.77 | +13.3% | +15.4% | +7.0% | +3.1% | +0.4% | +2.2% | — |
| Oct 29, 2025 | AMC | 0.21 | 0.26 | +23.8% | 11.12 | +19.1% | +10.0% | +4.3% | +4.0% | +0.7% | +1.1% | — |
| Aug 6, 2025 | AMC | 0.16 | 0.17 | +6.2% | 10.35 | +17.9% | +10.0% | -3.9% | -12.7% | +2.8% | +6.3% | — |
| Apr 30, 2025 | AMC | 0.17 | 0.15 | -11.8% | 8.40 | +18.0% | +14.2% | +4.5% | -2.2% | +1.3% | -0.2% | — |
| Feb 24, 2025 | AMC | 0.24 | 0.08 | -66.7% | 11.41 | -14.6% | -18.5% | -2.7% | +3.5% | -0.9% | -3.2% | — |
| Oct 30, 2024 | AMC | 0.13 | 0.17 | +30.8% | 20.73 | -4.4% | -17.4% | -4.4% | -1.8% | -27.7% | +0.0% | — |
| Jul 31, 2024 | AMC | 0.01 | 0.07 | +976.9% | 14.67 | +24.3% | +13.1% | -1.0% | -1.5% | +2.0% | -3.3% | — |
| May 1, 2024 | AMC | -0.11 | -0.02 | +81.8% | 21.06 | +17.6% | +4.8% | +0.5% | -0.3% | +0.2% | -9.9% | — |
| Feb 20, 2024 | AMC | -0.21 | -0.05 | +76.2% | 15.80 | +8.2% | +24.7% | +1.2% | +0.4% | +7.6% | -0.4% | — |
| Nov 1, 2023 | AMC | -0.34 | -0.29 | +14.7% | 10.35 | -7.0% | -5.2% | -0.4% | -11.4% | +9.2% | +1.9% | — |
| Aug 2, 2023 | AMC | -0.35 | -0.32 | +8.6% | 8.90 | -0.1% | +5.7% | -4.7% | +1.4% | -1.1% | -5.7% | — |
| Date | Firm | Action | Grade | Target | Base | Open | Gap% | D1% | D2% | D3% | D4% | D5% |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Apr 30 | JP Morgan | Maintains | Overweight → Overweight | — | $10.00 | $9.67 | -3.3% | -14.9% | +6.9% | -2.3% | +6.3% | -5.1% |
| Apr 7 | Keefe, Bruyette & Woods | Maintains | Outperform → Outperform | — | $9.34 | $9.31 | -0.3% | +2.2% | +1.8% | -4.0% | -3.0% | +2.5% |
| Feb 24 | Goldman Sachs | Maintains | Neutral → Neutral | — | $7.77 | $8.80 | +13.3% | +15.4% | +7.0% | +3.1% | +0.4% | +2.2% |
| Feb 24 | RBC Capital | Maintains | Outperform → Outperform | — | $7.77 | $8.80 | +13.3% | +15.4% | +7.0% | +3.1% | +0.4% | +2.2% |
| Feb 24 | Keefe, Bruyette & Woods | Maintains | Outperform → Outperform | — | $7.77 | $8.80 | +13.3% | +15.4% | +7.0% | +3.1% | +0.4% | +2.2% |
| Feb 24 | JP Morgan | Maintains | Overweight → Overweight | — | $7.77 | $8.80 | +13.3% | +15.4% | +7.0% | +3.1% | +0.4% | +2.2% |
| Oct 30 | Keefe, Bruyette & Woods | Maintains | Outperform → Outperform | — | $11.12 | $13.24 | +19.1% | +10.0% | +4.3% | +4.0% | +0.7% | +1.1% |
| Oct 30 | Canaccord Genuity | Maintains | Buy → Buy | — | $11.12 | $13.24 | +19.1% | +10.0% | +4.3% | +4.0% | +0.7% | +1.1% |
| Oct 30 | JP Morgan | Maintains | Overweight → Overweight | — | $11.12 | $13.24 | +19.1% | +10.0% | +4.3% | +4.0% | +0.7% | +1.1% |
| Oct 15 | Goldman Sachs | Downgrade | Buy → Neutral | — | $11.21 | $10.77 | -3.9% | -1.7% | -3.7% | +0.1% | +2.2% | +2.2% |
| Sep 5 | Keefe, Bruyette & Woods | Maintains | Outperform → Outperform | — | $11.98 | $12.38 | +3.3% | +3.5% | +2.0% | +5.1% | -2.0% | -1.2% |
| May 7 | RBC Capital | Maintains | Outperform → Outperform | — | $9.93 | $9.91 | -0.2% | -0.2% | +0.6% | +0.5% | +3.3% | +0.1% |
| May 1 | JP Morgan | Maintains | Overweight → Overweight | — | $8.40 | $9.91 | +18.0% | +14.2% | +4.5% | -2.2% | +1.3% | -0.2% |
| Apr 22 | JP Morgan | Maintains | Overweight → Overweight | — | $7.50 | $7.58 | +1.1% | +7.6% | +2.7% | +2.2% | -0.7% | +0.7% |
| Apr 22 | Keefe, Bruyette & Woods | Maintains | Outperform → Outperform | — | $7.50 | $7.58 | +1.1% | +7.6% | +2.7% | +2.2% | -0.7% | +0.7% |
| Apr 14 | Goldman Sachs | Maintains | Buy → Buy | — | $7.50 | $7.63 | +1.7% | +0.0% | -0.1% | +1.2% | +2.5% | -3.5% |
| Apr 3 | BMO Capital | Maintains | Outperform → Outperform | — | $8.95 | $8.47 | -5.4% | -6.1% | -4.6% | -2.9% | -1.4% | +6.5% |
| Feb 25 | Goldman Sachs | Maintains | Buy → Buy | — | $11.41 | $9.74 | -14.6% | -18.5% | -2.7% | +3.5% | -0.9% | -3.2% |
| Feb 25 | RBC Capital | Maintains | Outperform → Outperform | — | $11.41 | $9.74 | -14.6% | -18.5% | -2.7% | +3.5% | -0.9% | -3.2% |
| Feb 25 | Keefe, Bruyette & Woods | Maintains | Outperform → Outperform | — | $11.41 | $9.74 | -14.6% | -18.5% | -2.7% | +3.5% | -0.9% | -3.2% |
| Feb 25 | JP Morgan | Maintains | Overweight → Overweight | — | $11.41 | $9.74 | -14.6% | -18.5% | -2.7% | +3.5% | -0.9% | -3.2% |
| Feb 24 | Canaccord Genuity | Maintains | Buy → Buy | — | $11.41 | $11.28 | -1.1% | +0.0% | -18.5% | -2.7% | +3.5% | -0.9% |
| Jan 14 | Goldman Sachs | Maintains | Buy → Buy | — | $11.21 | $11.34 | +1.2% | -0.3% | +0.4% | +0.5% | -1.2% | +0.7% |
| Jan 10 | JP Morgan | Maintains | Overweight → Overweight | — | $11.28 | $11.02 | -2.3% | -6.4% | +6.2% | -0.3% | +0.4% | +0.5% |
| Dec 11 | Keefe, Bruyette & Woods | Maintains | Outperform → Outperform | — | $11.17 | $11.35 | +1.6% | +0.4% | -4.3% | +0.1% | +5.8% | +1.7% |
| Dec 4 | RBC Capital | Maintains | Outperform → Outperform | — | $11.45 | $11.46 | +0.1% | -0.4% | -0.8% | -4.1% | +8.8% | -5.3% |
| Nov 1 | Goldman Sachs | Maintains | Buy → Buy | — | $17.13 | $17.27 | +0.8% | -4.4% | -1.8% | -27.7% | +0.0% | +0.8% |
| Aug 1 | Keefe, Bruyette & Woods | Maintains | Outperform → Outperform | — | $14.67 | $18.24 | +24.3% | +13.1% | -1.0% | -1.5% | +2.0% | -3.3% |
| Jun 26 | TD Cowen | Downgrade | Buy → Hold | — | $14.29 | $13.78 | -3.6% | -8.5% | -0.2% | +0.9% | -4.8% | +1.2% |
| May 28 | RBC Capital | Maintains | Outperform → Outperform | — | $18.26 | $18.70 | +2.4% | +4.7% | -5.7% | +1.7% | -3.0% | -2.2% |
| May 15 | Keefe, Bruyette & Woods | Maintains | Outperform → Outperform | — | $18.99 | $19.62 | +3.3% | -1.9% | +1.1% | -2.4% | +2.5% | -3.0% |
| May 2 | JP Morgan | Maintains | Overweight → Overweight | — | $21.06 | $24.76 | +17.6% | +4.8% | +0.5% | -0.3% | +0.2% | -9.9% |
| May 2 | Canaccord Genuity | Maintains | Buy → Buy | — | $21.06 | $24.76 | +17.6% | +4.8% | +0.5% | -0.3% | +0.2% | -9.9% |
| Feb 26 | BMO Capital | Upgrade | Market Perform → Outperform | — | $20.02 | $21.92 | +9.5% | +7.6% | -0.4% | -3.1% | -0.2% | +3.9% |
| Feb 21 | Canaccord Genuity | Maintains | Buy → Buy | — | $15.80 | $17.10 | +8.2% | +24.7% | +1.2% | +0.4% | +7.6% | -0.4% |
| Feb 21 | RBC Capital | Maintains | Outperform → Outperform | — | $15.80 | $17.10 | +8.2% | +24.7% | +1.2% | +0.4% | +7.6% | -0.4% |
| Aug 4 | Citigroup | Downgrade | Neutral → Sell | — | $9.41 | $8.85 | -6.0% | -4.7% | +1.4% | -1.1% | -5.7% | +2.1% |
| May 5 | RBC Capital | Maintains | Outperform → Outperform | — | $5.87 | $5.26 | -10.4% | +2.0% | -0.8% | -3.2% | +7.7% | -2.9% |
| May 5 | Keefe, Bruyette & Woods | Maintains | Outperform → Outperform | — | $5.87 | $5.26 | -10.4% | +2.0% | -0.8% | -3.2% | +7.7% | -2.9% |
| Feb 27 | Citigroup | Maintains | Neutral → Neutral | — | $16.23 | $15.98 | -1.5% | -5.1% | -1.8% | -1.8% | +1.1% | +2.4% |
| Feb 24 | Canaccord Genuity | Maintains | Buy → Buy | — | $14.50 | $16.81 | +15.9% | +11.9% | -5.1% | -1.8% | -1.8% | +1.1% |
| Jan 20 | BMO Capital | Maintains | Market Perform → Perform | — | $11.82 | $11.70 | -1.0% | -3.0% | +0.7% | +5.0% | +1.8% | +0.5% |
| Dec 20 | JP Morgan | Upgrade | Neutral → Overweight | — | $9.17 | $10.02 | +9.3% | +14.4% | -1.8% | -1.1% | -2.2% | -7.6% |
| Aug 9 | Citigroup | Maintains | Neutral → Neutral | — | $9.34 | $9.15 | -2.0% | -15.3% | +2.5% | +5.4% | +2.6% | +2.5% |
| May 13 | RBC Capital | Maintains | Outperform → Outperform | — | $10.36 | $10.15 | -2.0% | -0.3% | +0.4% | +4.1% | -4.0% | -1.8% |
| Mar 10 | RBC Capital | Maintains | Outperform → Outperform | — | $13.94 | $13.37 | -4.1% | -2.7% | -1.5% | -0.7% | +7.2% | +3.4% |
| Feb 23 | Citigroup | Downgrade | Buy → Neutral | — | $12.14 | $11.54 | -4.9% | -11.3% | +6.4% | +21.1% | +3.5% | -1.3% |
| Dec 20 | Citigroup | Maintains | Buy → Buy | — | $15.34 | $14.87 | -3.1% | -3.3% | +3.8% | -0.2% | +0.2% | +3.4% |
| Dec 15 | JP Morgan | Downgrade | Overweight → Neutral | — | $15.02 | $13.55 | -9.8% | -1.2% | -1.2% | +4.6% | -3.3% | +3.8% |
| Aug 18 | RBC Capital | Maintains | Outperform → Outperform | — | $23.28 | $23.60 | +1.4% | -3.1% | -2.8% | +2.5% | +1.4% | +2.5% |
| Date | Insider | Title | Type | Shares | Price | Value | Owned After | D1% | D5% |
|---|---|---|---|---|---|---|---|---|---|
| Jun 15, 2026 | Cramer KeithOff | Chief Revenue Officer | Sell | 13,000 | $9.47 | $123K | 280,528 | +1.52% | — |
| Jun 5, 2026 | Yeh Kuanling AmyOff | Chief Technology Officer | Sell | 3,000 | $8.89 | $27K | 569,985 | +1.10% | +1.07% |
| May 15, 2026 | COYNE JEFFREY BOff | GENERAL COUNSEL AND SECRETARY | Sell | 5,000 | $8.10 | $40K | 591,764 | +1.46% | +0.35% |
| May 15, 2026 | Yeh Kuanling AmyOff | Chief Technology Officer | Sell | 12,000 | $8.05 | $97K | 572,985 | +1.46% | +0.35% |
| May 15, 2026 | Cramer KeithOff | Chief Revenue Officer | Sell | 13,000 | $8.05 | $105K | 293,528 | +1.46% | +0.35% |
| May 6, 2026 | Yi StevenDir/Off | See Remarks | Sell | 4,000 | $9.14 | $37K | 2,879,690 | +3.46% | -3.31% |
| May 5, 2026 | Yi StevenDir/Off | See Remarks | Sell | 4,000 | $8.93 | $36K | 2,883,690 | +3.46% | -3.31% |
| May 4, 2026 | Yi StevenDir/Off | See Remarks | Sell | 4,000 | $9.05 | $36K | 2,887,690 | +3.46% | -3.31% |
| Apr 29, 2026 | Nonko EugeneDir | — | Sell | 26,888 | $10.01 | $269K | 1,247,274 | -14.90% | -5.08% |
| Apr 29, 2026 | Nonko EugeneDir | — | Sell | 25,606 | $10.01 | $256K | 959,775 | -14.90% | -5.08% |
| Apr 29, 2026 | Yi StevenDir/Off | See Remarks | Sell | 26,739 | $10.00 | $267K | 2,891,690 | -14.90% | -5.08% |
| Apr 28, 2026 | Nonko EugeneDir | — | Sell | 5,150 | $10.00 | $52K | 1,274,162 | -14.90% | -5.08% |
| Apr 28, 2026 | Nonko EugeneDir | — | Sell | 2,003 | $10.00 | $20K | 985,381 | -14.90% | -5.08% |
| Apr 28, 2026 | Yi StevenDir/Off | See Remarks | Sell | 6,565 | $10.00 | $66K | 2,918,429 | -14.90% | -5.08% |
| Apr 27, 2026 | Nonko EugeneDir | — | Sell | 27,513 | $10.04 | $276K | 1,279,312 | -14.90% | -5.08% |
| Apr 27, 2026 | Nonko EugeneDir | — | Sell | 27,972 | $10.04 | $281K | 987,384 | -14.90% | -5.08% |
| Apr 27, 2026 | Yi StevenDir/Off | See Remarks | Sell | 33,663 | $9.99 | $336K | 2,924,994 | -14.90% | -5.08% |
8-K · 5.02
!!! Very High
MediaAlpha, Inc. -- 8-K 5.02: Executive Change
May 18
8-K
MediaAlpha, Inc. -- 8-K Filing
MediaAlpha shareholders voted to combine Class A and Class B common stock into a single class, streamlining the company's capital structure and simplifying voting rights.
May 6
8-K
MediaAlpha, Inc. -- 8-K Filing
MediaAlpha reported strong Q1 2026 results with 17% revenue growth to $310 million, record net income of $14 million, and returned $25 million to shareholders through buybacks.
Apr 29
8-K · 1.01
! Medium
Unknown — 8-K 1.01: Financing / Debt Agreement
MAX secured new debt financing with floating rates tied to SOFR, providing liquidity but exposing shareholders to rising interest costs if rates increase, which directly impacts profitability and future cash flow.
Mar 30
8-K · 5.02
!!! Very High
Unknown — 8-K 5.02: Executive Change
MAX's new executive compensation heavily weights performance-based equity (75% PRSUs tied to EBITDA targets), signaling management confidence in growth plans while creating upside potential if targets are met.
Mar 19
8-K · 8.01
!! High
MediaAlpha, Inc. -- 8-K 8.01: Material Event / Announcement
MediaAlpha's board authorized a $50 million expansion of its share repurchase program to $100 million total, signaling management confidence in the stock's value and returning capital to shareholders.
Feb 23
Institutional (13F) — Top 20
All ↗
| # | Manager | Shares | Value | Chg | Period |
|---|---|---|---|---|---|
| 1 | Morgan Stanley | 1,920,308 | $25M | Added | Dec 2025 |
| 2 | Clearline Capital Lp | 2,590,670 | $24M | Added | Mar 2026 |
| 3 | Jpmorgan Chase & Co | 1,745,679 | $16M | Added | Mar 2026 |
| 4 | Vanguard Capital Management Llc | 1,385,729 | $13M | New | Mar 2026 |
| 5 | Triad Investment Management | 1,278,837 | $12M | Added | Mar 2026 |
| 6 | Arrowstreet Capital, Limited Partnership | 1,061,981 | $10M | Added | Mar 2026 |
| 7 | Acadian Asset Management Llc | 847,199 | $8M | Added | Mar 2026 |
| 8 | Renaissance Technologies Llc | 719,300 | $7M | Reduced | Mar 2026 |
| 9 | Nuveen, Llc | 701,399 | $7M | Added | Mar 2026 |
| 10 | Vanguard Portfolio Management Llc | 546,745 | $5M | New | Mar 2026 |
| 11 | Jane Street Group, Llc | 360,129 | $5M | Added | Dec 2025 |
| 12 | Aqr Capital Management Llc | 481,951 | $4M | Reduced | Mar 2026 |
| 13 | Philadelphia Financial Management Of San Francisco, Llc | 480,000 | $4M | New | Mar 2026 |
| 14 | Qube Research & Technologies Ltd | 415,280 | $4M | Added | Mar 2026 |
| 15 | Franklin Resources Inc | 343,709 | $3M | Added | Mar 2026 |
| 16 | D.e. Shaw & Co | 342,058 | $3M | Reduced | Mar 2026 |
| 17 | Hrt Financial Lp | 329,332 | $3M | Added | Mar 2026 |
| 18 | Bank Of America Corp /de/ | 279,704 | $3M | Added | Mar 2026 |
| 19 | Northern Trust Corp | 271,824 | $3M | Added | Mar 2026 |
| 20 | Citadel Advisors Llc | 229,323 | $2M | Added | Mar 2026 |
Mutual Funds / ETFs (N-PORT) — Top 20
All ↗
Valuation
Market Cap
$676.5M
Enterprise Value
$761.7M
P/E (TTM)
25.97x
Forward P/E
9.19x
PEG Ratio
0.59x
P/B
—
P/S
0.61x
P/FCF
10.37x
EV/EBITDA
—
Shares Out
66.8M
Financials (TTM)
Revenue
$1.11B
Net Income
$25.6M
EBITDA
-$96.6M
Free Cash Flow
$65.3M
Op Cash Flow
$65.6M
EPS Basic
$0.46
EPS Diluted
$0.39
EPS Forward
$1.10
Gross Margin
14.8%
Op Margin
7.0%
Net Margin
2.3%
Balance Sheet
Total Assets
$383.8M
Total Liab.
$413.0M
Total Equity
-$29.2M
Cash
$46.9M
LT Debt
$132.0M
Book Value/Sh
$-0.52
Debt/Equity
37.31x
Current Ratio
1.18
Quick Ratio
1.18
Returns & Growth
ROE
2036.4%
ROA
10.6%
ROIC
-7.3%
Rev Growth YoY
+28.8%
EPS Growth YoY
+48.4%
Price Returns
2W
+10.6%
1M
+4.6%
3M
-10.5%
6M
-30.3%
12M
-12.7%
Technicals
52W High
$13.71
52W Low
$7.17
50d MA
$9.18
200d MA
$10.69
RSI (14)
66.10
ATR (14)
$0.51
Beta
1.39
Avg Volume
547K
Dividends
Div Rate
$0.00
Div Yield
—
Frequency
—
Ex-Div Date
Nov 8, 2004
Analyst Price Targets
Consensus
$11.25
High
$11.50
Low
$11.00
Median
$11.25
Data updated apr 25, 2026 8:40pm
· Source: financialmodelingprep.com