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Portfolio (Quarterly) Guide ↗

First Heartland Consultants, Inc.

· CIK 0001428793
13F Portfolio $1.5B AUM 589 positions Filed Jul 8, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q4 2025 · All 119 New 241 Added 190 Reduced 63 Exited
Page 14 of 30  ·  589 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
261 IEF ISHARES TR 7,682.0 $726K 0.05% +1K +18.0% $94.57 -1.6%
262 RSPN INVESCO EXCHANGE TRADED FD T 11,300.0 $723K 0.05% +377.0 +3.5% $63.99 -1.6%
263 HD HOME DEPOT INC Consumer Cyclical 2,039.0 $719K 0.05% -291.0 -12.5% $352.65 -4.2%
264 CSCO CISCO SYS INC Technology 6,106.0 $717K 0.05% -7K -51.8% $117.46 -5.7%
265 SLV ISHARES TR Financial Services 13,408.0 $717K 0.05% -8K -36.4% $53.47 +16.0%
266 GLD SPDR GOLD TR Financial Services 1,943.0 $716K 0.05% -2K -55.0% $368.45 +15.9%
267 APH AMPHENOL CORP NEW Technology 3,998.0 $705K 0.05% +79.0 +2.0% $176.32 -12.7%
268 FICO FAIR ISAAC CORP Technology 576.0 $688K 0.04% -82.0 -12.5% $1194.78 -2.1%
269 FIW FIRST TR EXCHANGE TRADED FD 6,244.0 $684K 0.04% +425.0 +7.3% $109.52 +1.2%
270 TLTD FLEXSHARES TR 7,705.0 $683K 0.04% +5K +241.2% $88.59 +18.3%
271 QWLD SPDR MSCI WORLD STRATEGIC FACTORS 4,492.0 $682K 0.04% +555.0 +14.1% $151.91 +4.6%
272 PGR PROGRESSIVE CORP Financial Services 3,114.0 $680K 0.04% +577.0 +22.7% $218.45 +2.3%
273 HYGV FLEXSHARES TR 16,855.0 $679K 0.04% +10K +140.7% $40.26 -0.2%
274 JCPB JP MORGAN EXCHANGE TRADED F 14,402.0 $676K 0.04% +7K +89.6% $46.94 -1.5%
275 BINC BLACKROCK ETF TRUST II 12,830.0 $672K 0.04% -6K -31.8% $52.34 -0.6%
276 IBM INTL BUSINESS MACH Technology 2,377.0 $669K 0.04% -95.0 -3.8% $281.24 -17.0%
277 IFRA ISHARES TR 10,594.0 $668K 0.04% -430.0 -3.9% $63.04 -5.4%
278 QLC FLEXSHARES TR 7,429.0 $668K 0.04% +4K +127.3% $89.87 +2.8%
279 PANW PALO ALTO NETWORKS INC Technology 1,941.0 $662K 0.04% +381.0 +24.4% $341.02 +2.7%
280 PFFA ETFIS SER TR I 31,932.0 $657K 0.04% NEW $20.57 +1.6%
Page 14 of 30  ·  589 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Financial Services 46.7%
Technology 21.7%
Consumer Cyclical 8.6%
Industrials 6.7%
Consumer Defensive 5.0%
Healthcare 4.4%
Communication Services 3.4%
Energy 1.5%
Real Estate 1.0%
Utilities 0.8%