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Portfolio (Quarterly) Guide ↗

Holland Advisory Services, Inc.

· CIK 0001890183
13F Portfolio $91M AUM 49 positions Filed Jul 13, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q1 2026 · All 7 New 6 Added 19 Reduced 5 Exited
Page 2 of 3  ·  49 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
21 MO ALTRIA GROUP INC Consumer Defensive 7,710.0 $555K 0.61% $71.95 -5.4%
22 PG PROCTER & GAMBLE CO Consumer Defensive 3,742.0 $549K 0.61% $146.64 -0.8%
23 IVW ISHARES TR 3,755.0 $516K 0.57% -338.0 -8.3% $137.54 +0.9%
24 AMGN AMGEN INC Healthcare 1,354.0 $490K 0.54% -118.0 -8.0% $362.23 +22.1%
25 CSCO CISCO SYS INC Technology 4,066.0 $478K 0.53% -232.0 -5.4% $117.46 -5.4%
26 MDLZ MONDELEZ INTL INC Consumer Defensive 7,723.0 $447K 0.49% $57.84 +8.9%
27 CVX CHEVRON CORPORATION Energy 2,689.0 $446K 0.49% +62.0 +2.4% $165.77 +20.6%
28 IWS ISHARES TR 2,685.0 $442K 0.49% -112.0 -4.0% $164.61 +4.3%
29 BRO BROWN & BROWN INC Financial Services 6,442.0 $413K 0.46% $64.15 +14.3%
30 HUBB HUBBELL INC Industrials 767.0 $401K 0.44% $523.01 -11.2%
31 IWO ISHARES TR 905.0 $356K 0.39% -103.0 -10.2% $393.81 -2.1%
32 VIG VANGUARD SPECIALIZED FUNDS 1,500.0 $355K 0.39% -280.0 -15.7% $236.62 +3.2%
33 VBR VANGUARD INDEX FDS 1,422.0 $346K 0.38% $243.04 +2.1%
34 XLF SELECT SECTOR SPDR TR 6,370.0 $341K 0.38% $53.61 +8.8%
35 PNW PINNACLE WEST CAP CORP Utilities 2,976.0 $318K 0.35% $107.00 -8.7%
36 V VISA INC Financial Services 906.0 $311K 0.34% +81.0 +9.8% $342.93 +12.0%
37 MRK MERCK & CO INC Healthcare 2,360.0 $303K 0.34% $128.52 +21.7%
38 IBM INTERNATIONAL BUSINESS MACHS Technology 1,025.0 $288K 0.32% -151.0 -12.8% $281.07 -16.7%
39 INTC INTEL CORP Technology 2,057.0 $287K 0.32% NEW $139.61 -37.3%
40 TRV TRAVELERS COMPANIES INC Financial Services 860.0 $284K 0.31% $330.12 +12.0%
Page 2 of 3  ·  49 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Technology 34.3%
Consumer Defensive 19.3%
Financial Services 16.1%
Industrials 8.6%
Healthcare 7.7%
Energy 6.1%
Consumer Cyclical 4.9%
Utilities 1.7%
Communication Services 1.3%