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Portfolio (Quarterly) Guide ↗

Holland Advisory Services, Inc.

· CIK 0001890183
13F Portfolio $91M AUM 49 positions Filed Jul 13, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q1 2026 · All 7 New 6 Added 19 Reduced 5 Exited
Page 1 of 3  ·  49 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
1 IVV ISHARES TR 31,353.0 $23.5M 25.93% -2K -4.7% $748.89 +2.8%
2 IJH ISHARES TR 262,847.0 $20.3M 22.39% -2K -0.7% $77.11 -1.3%
3 IJR ISHARES TR 76,654.0 $11.4M 12.56% -3K -3.4% $148.31 -1.1%
4 FIVA FIDELITY COVINGTON TRUST 184,197.0 $7.1M 7.84% NEW $38.52 +4.5%
5 VTI VANGUARD INDEX FDS 7,567.0 $2.8M 3.09% -119.0 -1.6% $370.06 +2.1%
6 AAPL APPLE INC Technology 7,524.0 $2.2M 2.40% -128.0 -1.7% $289.38 +7.3%
7 MSFT MICROSOFT CORP Technology 3,302.0 $1.2M 1.36% -20.0 -0.6% $372.98 +30.7%
8 SMH VANECK ETF TRUST 1,876.0 $1.2M 1.36% NEW $655.89 -15.2%
9 PM PHILIP MORRIS INTL INC Consumer Defensive 6,711.0 $1.2M 1.34% -261.0 -3.7% $180.91 +5.1%
10 JPM JPMORGAN CHASE & CO Financial Services 3,663.0 $1.2M 1.32% -199.0 -5.2% $327.37 +8.3%
11 DELL DELL TECHNOLOGIES INC Technology 2,731.0 $1.2M 1.30% -103.0 -3.6% $431.47 +5.4%
12 IWP ISHARES TR 8,044.0 $1.2M 1.30% -781.0 -8.8% $146.40 -2.8%
13 IEFA ISHARES TR 11,016.0 $1.1M 1.18% +93.0 +0.8% $96.58 +4.6%
14 CAT CATERPILLAR INC Industrials 865.0 $921K 1.02% $1064.70 -23.5%
15 WMT WALMART INC Consumer Defensive 6,866.0 $778K 0.86% -127.0 -1.8% $113.26 -6.9%
16 MCD MCDONALDS CORP Consumer Cyclical 2,523.0 $682K 0.75% +27.0 +1.1% $270.34 +0.3%
17 XOM EXXON MOBIL CORP Energy 4,945.0 $676K 0.75% +37.0 +0.8% $136.72 +18.3%
18 NVDA NVIDIA CORPORATION Technology 3,252.0 $651K 0.72% +1K +61.2% $200.11 +6.5%
19 JNJ JOHNSON & JOHNSON Healthcare 2,430.0 $617K 0.68% $253.98 +6.9%
20 VTV VANGUARD INDEX FDS 2,809.0 $612K 0.68% -127.0 -4.3% $217.94 +3.8%
Page 1 of 3  ·  49 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Technology 34.3%
Consumer Defensive 19.3%
Financial Services 16.1%
Industrials 8.6%
Healthcare 7.7%
Energy 6.1%
Consumer Cyclical 4.9%
Utilities 1.7%
Communication Services 1.3%