Portfolio (Quarterly)
Guide ↗
Fortune Financial Advisors, LLC
· CIK 0001961828| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | GOOGL | ALPHABET INC | Communication Services | 20,685.0 | $5.9M | 3.03% | -218.0 | -1.0% | $287.57 | +36.2% |
| 2 | MOAT | VANECK ETF TRUST | — | 54,641.0 | $5.3M | 2.69% | -963.0 | -1.7% | $96.70 | +6.2% |
| 3 | AMAT | APPLIED MATLS INC | Technology | 12,766.0 | $4.4M | 2.22% | -231.0 | -1.8% | $341.80 | +29.4% |
| 4 | JPM | JPMORGAN CHASE & CO | Financial Services | 10,835.0 | $3.2M | 1.62% | -250.0 | -2.3% | $294.15 | +2.2% |
| 5 | AMZN | AMAZON COM INC | Consumer Cyclical | 11,800.0 | $2.5M | 1.25% | -902.0 | -7.1% | $208.27 | +29.6% |
| 6 | RSP | INVESCO EXCHANGE TRADED FD T | — | 12,032.0 | $2.3M | 1.18% | -415.0 | -3.3% | $191.92 | +8.6% |
| 7 | SPY | STATE STR SPDR S&P 500 ETF T | Financial Services | 2,044.0 | $1.3M | 0.68% | -55.0 | -2.6% | $650.37 | +15.3% |
| 8 | VOO | VANGUARD INDEX FDS | — | 1,962.0 | $1.2M | 0.60% | -252.0 | -11.4% | $597.40 | +15.4% |
| 9 | MCD | MCDONALDS CORP | Consumer Cyclical | 3,311.0 | $1.0M | 0.52% | -19.0 | -0.6% | $310.80 | -8.8% |
| 10 | IEF | ISHARES TR | — | 9,967.0 | $951K | 0.48% | -212.0 | -2.1% | $95.44 | -1.1% |
| 11 | AXP | AMERICAN EXPRESS CO | Financial Services | 2,691.0 | $814K | 0.41% | -98.0 | -3.5% | $302.45 | +4.9% |
| 12 | VIG | VANGUARD SPECIALIZED FUNDS | — | 2,954.0 | $635K | 0.32% | -264.0 | -8.2% | $215.08 | +8.7% |
| 13 | BKNG | BOOKING HOLDINGS INC | Consumer Cyclical | 146.0 | $615K | 0.31% | -2.0 | -1.4% | $4210.32 | -96.0% |
| 14 | IJR | ISHARES TR | — | 4,775.0 | $594K | 0.30% | -442.0 | -8.5% | $124.32 | +12.8% |
| 15 | ADBE | ADOBE INC | Technology | 2,376.0 | $578K | 0.29% | -39.0 | -1.6% | $243.08 | +0.3% |
| 16 | QQQ | INVESCO QQQ TR | Financial Services | 910.0 | $525K | 0.27% | -94.0 | -9.4% | $577.07 | +25.9% |
| 17 | PG | PROCTER & GAMBLE CO | Consumer Defensive | 2,815.0 | $407K | 0.21% | -485.0 | -14.7% | $144.43 | +2.7% |
| 18 | SMMV | ISHARES TR | — | 8,982.0 | $392K | 0.20% | -1K | -10.2% | $43.62 | +2.9% |
| 19 | SDY | SPDR SERIES TRUST | — | 2,041.0 | $298K | 0.15% | -175.0 | -7.9% | $145.96 | +3.3% |
| 20 | BAH | BOOZ ALLEN HAMILTON HLDG COR | Industrials | 3,390.0 | $265K | 0.14% | -33.0 | -1.0% | $78.03 | +4.2% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Technology
37.2%
Industrials
12.5%
Financial Services
11.1%
Consumer Cyclical
10.7%
Communication Services
7.6%
Consumer Defensive
6.4%
Healthcare
6.3%
Energy
4.0%
Basic Materials
3.0%
Utilities
1.0%