Portfolio (Quarterly)
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Holland Advisory Services, Inc.
· CIK 0001890183| # | Ticker | Company | Sector | Shares | Value ↓ | % Port | Chg Shares | Chg % | Period Price ① | Since Period ① |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | IVV | ISHARES TR | — | 31,353.0 | $23.5M | 25.93% | -2K | -4.7% | $748.89 | +2.7% |
| 2 | IJH | ISHARES TR | — | 262,847.0 | $20.3M | 22.39% | -2K | -0.7% | $77.11 | -1.2% |
| 3 | IJR | ISHARES TR | — | 76,654.0 | $11.4M | 12.56% | -3K | -3.4% | $148.31 | -1.3% |
| 4 | VTI | VANGUARD INDEX FDS | — | 7,567.0 | $2.8M | 3.09% | -119.0 | -1.6% | $370.06 | +2.2% |
| 5 | AAPL | APPLE INC | Technology | 7,524.0 | $2.2M | 2.40% | -128.0 | -1.7% | $289.38 | +7.1% |
| 6 | MSFT | MICROSOFT CORP | Technology | 3,302.0 | $1.2M | 1.36% | -20.0 | -0.6% | $372.98 | +31.2% |
| 7 | PM | PHILIP MORRIS INTL INC | Consumer Defensive | 6,711.0 | $1.2M | 1.34% | -261.0 | -3.7% | $180.91 | +6.5% |
| 8 | JPM | JPMORGAN CHASE & CO | Financial Services | 3,663.0 | $1.2M | 1.32% | -199.0 | -5.2% | $327.37 | +8.5% |
| 9 | DELL | DELL TECHNOLOGIES INC | Technology | 2,731.0 | $1.2M | 1.30% | -103.0 | -3.6% | $431.47 | +4.6% |
| 10 | IWP | ISHARES TR | — | 8,044.0 | $1.2M | 1.30% | -781.0 | -8.8% | $146.40 | -2.9% |
| 11 | WMT | WALMART INC | Consumer Defensive | 6,866.0 | $778K | 0.86% | -127.0 | -1.8% | $113.26 | -7.4% |
| 12 | VTV | VANGUARD INDEX FDS | — | 2,809.0 | $612K | 0.68% | -127.0 | -4.3% | $217.94 | +4.0% |
| 13 | IVW | ISHARES TR | — | 3,755.0 | $516K | 0.57% | -338.0 | -8.3% | $137.54 | +0.9% |
| 14 | AMGN | AMGEN INC | Healthcare | 1,354.0 | $490K | 0.54% | -118.0 | -8.0% | $362.23 | +22.7% |
| 15 | CSCO | CISCO SYS INC | Technology | 4,066.0 | $478K | 0.53% | -232.0 | -5.4% | $117.46 | -5.3% |
| 16 | IWS | ISHARES TR | — | 2,685.0 | $442K | 0.49% | -112.0 | -4.0% | $164.61 | +4.3% |
| 17 | IWO | ISHARES TR | — | 905.0 | $356K | 0.39% | -103.0 | -10.2% | $393.81 | -2.2% |
| 18 | VIG | VANGUARD SPECIALIZED FUNDS | — | 1,500.0 | $355K | 0.39% | -280.0 | -15.7% | $236.62 | +3.2% |
| 19 | IBM | INTERNATIONAL BUSINESS MACHS | Technology | 1,025.0 | $288K | 0.32% | -151.0 | -12.8% | $281.07 | -17.3% |
① Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.
Sector Allocation
Technology
34.3%
Consumer Defensive
19.3%
Financial Services
16.1%
Industrials
8.6%
Healthcare
7.7%
Energy
6.1%
Consumer Cyclical
4.9%
Utilities
1.7%
Communication Services
1.3%