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Portfolio (Quarterly) Guide ↗

Sterling Investment Counsel, LLC

· CIK 0001925853
13F Portfolio $425M AUM 197 positions Filed Jul 20, 2026 EDGAR ↗ ← All Funds
Q2 2026 Q1 2026 · All 11 New 70 Added 62 Reduced 10 Exited
Page 1 of 10  ·  197 positions
# Ticker Company Sector Shares Value ↓ % Port Chg Shares Chg % Period Price ① Since Period ①
1 IVW ISHARES TR 287,866.0 $39.6M 9.32% +5K +1.7% $137.53 +0.8%
2 QQQM INVESCO EXCH TRADED FD TR II 122,854.0 $37.2M 8.76% +2K +1.6% $302.97 -3.3%
3 JEPI J P MORGAN EXCHANGE TRADED F 551,241.0 $31.1M 7.33% +19K +3.5% $56.48 +3.0%
4 CGXU CAPITAL GROUP INTL FOCUS EQT 876,583.0 $30.3M 7.14% +22K +2.6% $34.62 +1.6%
5 AAPL APPLE INC Technology 59,160.0 $17.1M 4.03% -1K -2.4% $289.36 +8.3%
6 IJH ISHARES TR 202,585.0 $15.6M 3.68% +4K +1.9% $77.11 -0.6%
7 J P MORGAN EXCHANGE TRADED F 253,686.0 $12.7M 3.00% NEW $50.18
8 GOOGL ALPHABET INC Communication Services 32,127.0 $11.5M 2.70% $357.37 -4.3%
9 IJR ISHARES TR 69,218.0 $10.3M 2.42% +931.0 +1.4% $148.31 -1.0%
10 FTEC FIDELITY COVINGTON TRUST 35,541.0 $10.1M 2.39% +974.0 +2.8% $285.58 -1.4%
11 NVDA NVIDIA CORPORATION Technology 48,228.0 $9.6M 2.27% +2K +4.6% $200.09 +4.8%
12 EMXC ISHARES INC 93,707.0 $9.6M 2.26% $102.30 -4.0%
13 IVV ISHARES TR 11,581.0 $8.7M 2.04% -90.0 -0.8% $748.92 +2.8%
14 AMZN AMAZON COM INC Consumer Cyclical 30,771.0 $7.3M 1.73% +545.0 +1.8% $238.34 +9.2%
15 MSFT MICROSOFT CORP Technology 17,940.0 $6.7M 1.57% +557.0 +3.2% $373.03 +33.1%
16 BERKSHIRE HATHAWAY INC DEL 10,969.0 $5.5M 1.29% -90.0 -0.8% $500.40
17 JPM JPMORGAN CHASE & CO Financial Services 14,512.0 $4.8M 1.12% -392.0 -2.6% $327.33 +8.9%
18 PANW PALO ALTO NETWORKS INC Technology 13,083.0 $4.5M 1.05% +550.0 +4.4% $341.02 -0.5%
19 META META PLATFORMS INC Communication Services 7,827.0 $4.4M 1.04% +583.0 +8.1% $563.29 +2.3%
20 WMT WALMART INC Consumer Defensive 35,483.0 $4.0M 0.95% $113.26 -7.9%
Page 1 of 10  ·  197 positions

Period Price is the implied market price on the last day of the reporting period, calculated as reported value ÷ shares held. It is not the fund's purchase price or cost basis — the fund may have initiated or added to the position at any point during the quarter at a different price. Since Period shows the price change from that quarter-end snapshot to today's last price — it reflects stock movement after the report date, not the fund's actual return.

Sector Allocation
Technology 35.5%
Financial Services 17.5%
Communication Services 10.6%
Healthcare 8.6%
Consumer Cyclical 8.5%
Consumer Defensive 6.9%
Industrials 5.1%
Utilities 4.8%
Energy 1.1%
Real Estate 0.9%